On the other hand, I've seen titles on television so by so fast that it would be humanly impossible to read them.
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And credit rolls as well.
John
Most film titles, from fade up to fade down are about 3 seconds.
I remember TV in the 80's and actually reading the credits.. now you've got credits squeezed over to the side and advertising in that space. Guess it's worth more money that way.
The fastest I ever remember seeing credits roll was a sydicated show called Monsters. Credits ran in about 3 seconds total.
What Ed said is my advice....if it's just a name it should be less than a name with a title etc. If it's something long I actually time it with a stop watch while I read it slowly and add a slow fade to tell the really slow readers to hurry up and finish : )
Randy