Pricing for an 8 minute documentary

PierreB wrote on 11/2/2005, 9:54 AM

I shot and edited a short doc.

A direct marketer wants to use it as part of mailing piece.

I realize that the "price" is whatever someone will pay, but any ideas on how much we could expect to charge for this - $500 ? $5000? More?

Any thoughts welcome and appreciated!

PierreB

Comments

seanfl wrote on 11/3/2005, 2:00 PM

since it sounds like it would be "found" money, maybe the expectation would be a little lower, but not sure.

I would think between $500 and $1000 would be on target.

Was the project originally a compensated project, or something you just did for fun? If his direct mail campaign is costing $2000 total, he's probably not interested in spending an additional $1000 for it, but who knows. Hopefully you get what you feel is decent! Hard work and time should be compensated.

Sean
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Sean Caldwell broadcast voiceovers

PierreB wrote on 11/4/2005, 12:58 PM

Sean,

Thanks for the response.

Yes, the project was originally just a "for fun" project, so any $ would be found bucks. Not only that, but there was originally no thought given to distribution or exposure, which has been minimal. So any more eyeballs are probably new eyeballs, which is good.

All that to agree with you that expectations should probably tempered somewhat.

I'll follow up with the results.

Pierre

PS. Also apologies, this should have had "OT" in the topic line

winrockpost wrote on 11/4/2005, 1:10 PM

8 minutes, 1000 per minute.

8K

Obviously this simple formula has tons of variables, 8 minutes could be 800K , 8 million ,could be free ,but anyway

PierreB wrote on 11/5/2005, 3:45 AM

Thanks for the input... a good place to start from I would think.

Pierre

VOGuy wrote on 11/5/2005, 8:27 AM

Always have the customer make the first offer. Often, it's more than you would have expected, or quoted yourself - sometimes a LOT more.

fldave wrote on 11/5/2005, 8:48 AM

Here's a simple comparison: Companies are always paying for rights for a single picture - $200 to $500 each.

Put that in the customer's mind before you tell them to make their first offer.

edited: "picture" meaning photograph

PierreB wrote on 11/5/2005, 3:48 PM

fldave, voguy....

Thanks, absolutely agree... Negotiating 101.

Pierre