Since Sony is having a yard sale, and sold most of their stuff, I'd like to offer them $1,000 for the rights and source code to Catalyst. There seem to be about 5 people using it, and each annual subscription is $200, so that's $1,000.
Past precedent in the industry including Sony had established that some software would be available in camera sales bundled.
This has been a practice until recently where the low-end camera sale/street price point was shaved off the program. There has been some at the prosumer camera level for years, then Sony began charging a fee.
Now that Catalyst is striking a larger marketplace, I would see this only bundled by Sony for the very high-end ($6,000 and above) camera sale.