From Wikipedia: A disruptive technology or disruptive innovation is a technological innovation that improves a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers.
I would suggest that Animoto is doing that for video slideshows. Watch one of their creations and if you are like me you might be thinking "Ken Burns slideshows are so 20th century".
Try creating one yourself and you will be amazed at how drop-dead simple they have made it for non-professionals to create gorgeous slideshows. My very non-technical wife could do this.
And now Animoto lets you (for $5 upcharge) download dvd quality h.264 and ISO file of your creation.
I may never make a slideshow in Vegas again. Well, that's a bit of an overstatement, but I'll bet most of my photo slideshows get done in Animoto for the forseeable future.
Here is one of a mission trip to Ecuador that I created last night and uploaded to Vimeo. It took me about 10 minutes to pick my photos and set up the creation. A quick search of Vimeo found 162 other videos that were tagged with Animoto. Probably many more like mine that were created that way, but not tagged specifically with Animoto.
It is not difficult to imagine the next steps for a company like Animoto. I suspect video (not just images) will be added as an option down the road. And they will likely continue to improve the control users have over the creative process. For many of us who make money doing videos and slideshows, this may truly become disruptive.
There is little in an Animoto generated video that can't be done (given enough time) in Vegas today. I think if I were Sony I would love to have an offering like Animoto, but that would additionally permit professional videographers to download the resulting project veg file for continued tweaking locally in Vegas. I know as a Vegas user I sure would like to have something like that available.
Jerry
I would suggest that Animoto is doing that for video slideshows. Watch one of their creations and if you are like me you might be thinking "Ken Burns slideshows are so 20th century".
Try creating one yourself and you will be amazed at how drop-dead simple they have made it for non-professionals to create gorgeous slideshows. My very non-technical wife could do this.
And now Animoto lets you (for $5 upcharge) download dvd quality h.264 and ISO file of your creation.
I may never make a slideshow in Vegas again. Well, that's a bit of an overstatement, but I'll bet most of my photo slideshows get done in Animoto for the forseeable future.
Here is one of a mission trip to Ecuador that I created last night and uploaded to Vimeo. It took me about 10 minutes to pick my photos and set up the creation. A quick search of Vimeo found 162 other videos that were tagged with Animoto. Probably many more like mine that were created that way, but not tagged specifically with Animoto.
It is not difficult to imagine the next steps for a company like Animoto. I suspect video (not just images) will be added as an option down the road. And they will likely continue to improve the control users have over the creative process. For many of us who make money doing videos and slideshows, this may truly become disruptive.
There is little in an Animoto generated video that can't be done (given enough time) in Vegas today. I think if I were Sony I would love to have an offering like Animoto, but that would additionally permit professional videographers to download the resulting project veg file for continued tweaking locally in Vegas. I know as a Vegas user I sure would like to have something like that available.
Jerry
