"Sony announces Vegas 8 consumer-end editing SW"

Coursedesign wrote on 7/23/2007, 12:58 AM
From http://www.digitalcamcordernews.com/posts/2007/07/946-sony-vegas-80-announced:

Sony recently announced Sony Vegas 8, the newest version of their popular consumer-end editing software.

You can read the rest of the announcement via the link above.

Sigh...



[Yes, it's about VMS, but how many non-users will get that subtle difference? They'll just see that Sony says "Vegas is their popular consumer-end editing software."

Read and weep.]

Comments

Paul Fierlinger wrote on 7/23/2007, 1:53 AM
I know that there are few if any animators following these threads, but I do know that this is a fantastic deal and great news for many because there is hardly more an animator will ever need for 90% of their editing work, the part about "for Sony cameras only" being totally irrelevant to us, and their ARE many animators working with Movie Studio. I know, because I have sent quite a few in that direction myself and particularly animation students find that their is nothing close to the VMS features in that price range.

Perhaps calling VMS now Vegas 8 is a sign that this Vegas will be getting a new name when version 8 is released? BTW, is there another animator here reading these posts, or is it just me?
MH_Stevens wrote on 7/23/2007, 2:28 AM
Don't you read that when the article says "Vegas 8" in the intro it is just short for or means "Vegas Movie Studio 8" and not a reference to V8 at all?
UlfLaursen wrote on 7/23/2007, 6:08 AM
I think it looks prommising for Vegas V8 - will try the trial.

/Ulf
deusx wrote on 7/23/2007, 7:13 AM
Looks like this has very little to do with Vegas 8, press release seems to be talking just about Studio ( consumer versions ).
FrigidNDEditing wrote on 7/23/2007, 8:55 AM
the only redeeming thing is that the title shows the words "move studio" in big can't miss'em letters.

Features aren't impressing me, they're all the same things that Vegas 7 already has, improved snapping, freehand envelope drawing, etc... sounds like they just ported a bunch of the stuff from the real deal V7 into the consumer V8.

Dave.
Tim L wrote on 7/23/2007, 9:38 AM
I think its the digitalcamcordernews website that's dropping the ball on this one and causing the confusion.

Sony's press releases are always very careful to use the full, official names of their products... VMS Platinum is always "Vegas Movie Studio Platinum Edition", etc.

http://www.sonycreativesoftware.com/news/ShowRelease.asp?ReleaseID=664&CatID=0
Coursedesign wrote on 7/23/2007, 11:09 AM
Wellll, it is usually considered to be the vendor's marketing department's responsibility to prevent these things.

It's done with careful wording of releases, careful naming of different levels of products, and personal contact (very frequent phone calls to editors at all relevant publications, offering something new each time, however small).

On the naming side, note how Adobe does it: it's "Premiere Pro" and "Premiere Elements".

Compare that with "Vegas" and "Vegas Movie Studio".

Notice a difference?

That difference is what prevents Adobe from being in the same boat.

farss wrote on 7/23/2007, 2:29 PM
Yeah, we all want it to be called "Vegas Pro".
Being able to say "I edit with Vegas Pro on my lap....top" should grab some attention if said the right way.

Bob.
MSmart wrote on 7/23/2007, 2:50 PM
Wellll, it is usually considered to be the vendor's marketing department's responsibility to prevent these things.

You're saying it's Sony's fault for that website's *misrepresentation*??

Notice what difference?? I don't follow your logic. Because Sony doesn't have *Pro* (or Full or whatever else) in Vegas' name means it leaves the door open for people to confuse the varous versions of the Vegas product line?
Coursedesign wrote on 7/23/2007, 3:07 PM
I was not pushing for "Vegas Pro" as I think it sounds lame.

"Anyproduct Pro" sounds like a bolt-on for a consumer product to make it "prosumer."

Avid comes from above, and their high end reputation rubs off on the tragedy for many called Avid Express (and please, don't tell me the rest here).

Vegas has strengths in compositing, how nice it would be if say "Media Composer" wasn't taken... :O)

Coursedesign wrote on 7/23/2007, 3:30 PM
You're saying it's Sony's fault for that website's *misrepresentation*??

I'm not placing fault.

If Sony wanted to feel like a victim here, they could certainly justify it.

But if they wanted to dramatically reduce the risk of this misunderstanding happening, they could have been much more proactive in their communication with the press, to MAKE SURE that everybody got it right.

Notice what difference?? I don't follow your logic. Because Sony doesn't have *Pro* (or Full or whatever else) in Vegas' name means it leaves the door open for people to confuse the varous versions of the Vegas product line?

It is just part of what is known in linguistics and psychology about how people perceive designations, terminology, etc.

When you have a one word term such as "Vegas", and a multi-word term such as "Vegas Movie Studio", where both have the same root ("Vegas"), the one word term is often perceived to be an abbreviated designation for the longer multi-word term.

This can be avoided by always having a secondary identifier after the root, so we only see and hear say "Vegas Composer" or "Vegas Movie Studio".

In that case, nobody would confuse the first with the latter.

Chienworks wrote on 7/23/2007, 3:37 PM
'Zactly.

I'm sure there are many people out there who call "Vegas Movie Studio", "Vegas" instead and never even realize that they're using the name of a different product.

Consider how many "Vegas Movie Studio" users come into this forum and post questions completely unaware that "Vegas" isn't the software they are using.

If you read through the Studio users' forum you'll see many many cases of people referring to "Vegas Movie Studio" as the "studio" version and "Vegas Movie Studio Platinum" as the "full" version. The Platinum are genuinely surprised to discover that they really don't have the full version, and are often insensed that they would have to spend hundreds of dollars more to get it.

I think this indicates that at large, it's the consumer/entry level studio version that is known, and the full version is the well-kept secret. I know i've had discussions with other editors who will say things like "what can you possibly accomplish with a dinky little $70 program?" They don't have any idea at all that there is a big brother out there that can compete on the level of the other big packages.
bStro wrote on 7/23/2007, 8:22 PM
On the naming side, note how Adobe does it: it's "Premiere Pro" and "Premiere Elements. ... That difference is what prevents Adobe from being in the same boat.

Not really. I regularly see / hear people use "Premiere" to refer to one, the other, or both. For that matter, plenty of times I've heard people say that do their video editing with "Adobe" -- which is interesting, considering how many other people tell me they had to download "Adobe" in order to read a PDF. I'm on a a mailing list for amateur video editors, and can't count the number of times I've seen someone begin a question by stating that they're using "the latest version of ULead" (there are at least four ULead video-related products, three of which can be used to edit video). People are going to butcher the names of products, there's little getting around that. Just be glad that article didn't call the product "Sony." ;-)

Rob
rmack350 wrote on 7/23/2007, 10:19 PM
Ugh. My dad as doing that, telling me that so and so had to get Adobe to set their book before printing.

MS had the same sort of naming disaster with Outlook and Outlook Express. You could never tell which one a forum poster was actually using.

Maybe VMS be renamed "Pahrump Movie Studio"? That's certainly a smaller town in Nevada...

Rob Mack
Coursedesign wrote on 7/23/2007, 11:32 PM
Psychology and perception is all about percentages.

There will always be people who refer to what they know little about in wacky ways.

What matters here primarily is the perception of prospective pro users, presumably a little bit more educated (although never fully!) about what's available. Even in this category you will certainly find many people who casually refer to PP as "Premiere," because Premiere Elements isn't even on their radar, and a large percentage of them may not even have heard of the low end product.

Here we are potentially dealing with the opposite situation. Vegas Movie Studio has more visibility than Vegas, and we have seen very clearly that even many VMS owners thought they were using "Vegas."

Prospective pro customers who are not familiar with Sony's NLE offerings read the "Sony announces Vegas 8 consumer-end editor" headline. Based on this they immediately decide that a) this is of no interest to them so they can stop reading right there, b) they need never look at Vegas again, and c) if anybody asks about "Vegas," they will quickly say, "Oh, that's Sony's consumer-end editor."

Tim Stannard wrote on 7/24/2007, 6:20 AM
There will always be people who refer to what they know little about in wacky ways
Agree with the sentiment, thoughI'm not so sure about the use of wacky. It seems quite natural to me. For example, if you only ever met one other person, say me, you could know me as Tim, Stannard, Man, Person - any would uniquely identify me to you.

Hence, I've lost count of the number of people I've come across who use "Microsoft" as their word processor (or, often, when pushed, "Windows")

It's interesting that once one knows the general application type (ie NLE) the consumer grade suffix is much more informative than the manufacturer or main product name. eg If someone edits in "Elements" or "Movie Studio" we have a much clearer idea of what they're using.

Anyway, back to Coursedesign's original point, I often read that Vegas is one of NLEs best kept secrets - with ill-informed headlines like this, it's likely to remain so.
bStro wrote on 7/24/2007, 7:26 AM
Coursedesign, the website in question has corrected their headline. Feel better?

Rob
Coursedesign wrote on 7/24/2007, 10:29 AM
Yes, I wiped my tears (from laughing so hard) after reading:

a) (UPDATE: this is NOT Vegas 8, but the more consumer-end Vegas Movie Studio 8)

(so now everyone knows that Vegas Movie Studio 8 is even "more consumer-end" than Vegas... :O)

and

b) Adobe's banner ad for Adobe Photoship(R) Elements 5.0, just next to it.

I sympathize with Sony's marketing department that obviously got wind of this somehow, and contacted the editor to get it corrected.

Sometimes it feels hopeless. I've had a couple off past experiences where I felt really frustrated with the magazine staffer who couldn't understand even the simplest of sentences.

I just got off the phone with somebody like this, and I thought their neurons were firing randomly a lot of the time. Most likely they can't help it, and it's just that they should have a different job. I think it is more than ADD or a lack of attention span.

(This category may also include the Adobe marketing guy who signed off on that "Photoship" ad... :O.)

MSmart wrote on 7/24/2007, 12:58 PM
the website in question has corrected their headline.

How 'bout that!! All is well in the world.

I have been guilty of mixing names myself. Telling people I use "Vegas" rather than correctly stating "Vegas Movie Studio Platinum Edition". It's either out of embarrassment that I don't have the full version or it's just easier to say. I haven't figured out which. Maybe a little of both.
bStro wrote on 7/24/2007, 1:49 PM
I sympathize with Sony's marketing department that obviously got wind of this somehow, and contacted the editor to get it corrected.

Actually, it was our own Rob Mack who told them. You can see his comment to them right there on the blog.

Rob