John_Cline wrote on 2/19/2015, 11:40 PM
As far as I know SCS has always be a separate subsidiary.
JackW wrote on 2/20/2015, 12:24 AM
What's the source of your information?

xberk wrote on 2/20/2015, 12:34 AM
There was a story today in the Wall Street Journal.

I think this is a change. Sony will spin-off "camera and audio" divisions. SCS would logically go with "camera" Pro and Consumer. This means a new company with a new name, it's own stock, board of directors and CEO. Sony share holders will get stock in the new company. At a minimum this will give the new management (some of which no doubt will come from Sony) a chance to re-brand things and focus on growth for their products. It's like if you sold milk and frozen milk and spun off the frozen product to become "Ice Cream". One stellar example of a spin-off is from Fairchild Semiconductor that did a spin-off called "Intel" ..

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videoITguy wrote on 2/20/2015, 6:18 PM
This announcement is way too general in scope to define exactly in practical terms what might happen - don't even think Sony execs know at this time.

For example can you say that former XDCAM camera division selling to broadcast markets and prosumer will indeed be selling cameras as branded LG (recall Life is Good company ??? folks? recall?). And? that an LG camera form will command respect in a marketplace that much needs respect. How would that shake out???

Way too premature to speculate on this in any meaningful way.
ushere wrote on 2/21/2015, 2:19 AM
other than there will be blood ;-)
jwcarney wrote on 2/26/2015, 8:15 PM
It's possible a separate camera/video software company would keep it's profits instead of funneling them to Sony Corporate. It turns out their TV division that was always losing money, is now profitable as a separate company. Not sure how this will affect sonycreativesoftware.

BTW, by latest estimates. Sony is owning the market for mirrorless dslrs in Japan. It's also gaining ground over here (A6000 has excellent reviews and is available for under 600.00 USD).