As Rex and BillyBoy pointed out, Apple should be freaking about now. Remember, Sony sells media creation PCs. About as mac like as a name brand PC gets for turnkey video. I wish the best for the Sofo team that will be getting their paychecks from Sony. The best thing about this is Rimas "Bozo" Buinevicius is out of the picture now. I give the "rich media" version of Sonic Foundry about 18 months to go belly up. Heck, with no audio apps. they should even change their name now. LOL
Yeah, I agree that bonehead will be on the unemployement line real soon---I have a funny feeling that if I knew what cameras Sony was going to release in the next two or so years, it would be a lot easier to figure out what they have in mind with Sonic---This is all conjecture---but can you guys spell True High Definition Prosumer?
The good thing is that for DV editing alone, the product is so superior that even if Sony Foundry mutilated vegas, I could still use it for years---LOL
When I was at NAB last month - I spent alot of time with the Sony Reps discussing the future of video recording formats. Sony is moving directly towards Optical Recording Devices in their video camera lines.
I suspect that this will mean a closer relationship with SDI interfaces. And, now I would expect that Vegas will be moving in a direction to support this, as well.
--Jay Mitchell
groups.yahoo.com/group/Socalvegasusers/
Southern California Vegas Users Group
I'm sorry for being facetious - it's hard to make it come off in the written word when folks don't know you.
Without tongue in cheek and without being facetious: Sony is NOT a software company. Very bad news, I think. Combine that with the notion that big companies tend to swallow whatever culture they acquire, even if the developers become part of Sony it will never be the same.
Listen, I just recently decided to join the Vegas camp. I'm not sorry, but I'm suddenly concerned for the future.
Here's an example of how my thinking has changed today. Yesterday, I felt that DVD Architect would evolve very rapidly to offer a dramatic feature-to-price ratio. Why? Because as a small company, SoFo would look for any competitive edge and DVDA would be a big one. DVDA is marginal in terms of revenue but big in terms of locking down Vegas+DVD as a major player. How about Sony? Will it feel the need to make Vegas+DVD a franchise player? Or is it more interested in the consumer end of things? I think the latter, and that leaves me nervous about Vegas.
No, Sony isn't a software company. Then again GE isn't or I should say didn't know squat about American TV networks when they bought NBC. Sony didn't know beans about motion pictures or the music business, yet they are successful with it. Again going back on my experience, I was kind of shocked too as I related very early in the thread. What did a fortune 500 company that owned KFC and sold the number one brand of Vodka know about growing grapes and making wine? Nothing, but they learned. Fast. I would have preferred SoFo held on to Vegas. But if they were going to sell it I'm glad they sold it to a big comsumer electronics company and not somebody like Adobe or someone else with a competing product. That could have turned out bad.
Sony may have purchased Sonic Foundry products but will you be able to use Vegas if you don't have a Sony Camera? You may already have a Sony camera but that doesn't necessarily guarentee that you will be able to use it with future versions of Vegas.
Sony often goes out of it's way to do things like making CD players that can only use Sony jacks. I even have a DVD player that can't even play an MP3. The attitude seems to be Sony's way or no way.
I had always been a fan of their products & have about a dozen around the house but I won't be purchasing any more.
I'll take it! I'll add it to my growing museum! :)
I love this program. I recently upgraded to Vegas 4. I'm not a pro by any means, and I just use it for preserving old family tapes by capturing, editing, titling, and render for DVD. I hope that Sony Dig. will continue to develop it. Time will tell.
Remember the first Star Trek movie, when a young captain and a woman cyborg united to "create a new form of life?" I'll bet you Sony soon plans to one-up Panasonic and come out with its own 24p camera packaged with Vegas LE, etc. In three years it'll be 24p HD. The line between pro and consumer is beginning to blur. In the long run (stressing the LONG run) it will benefit both.
I want to have something like those cool hand held 3D holographic players that projected images that floated in mid air like in StarWars. I imagine those would be a lot of fun to edit and mess with. <wink>
"it seems they have also bought the Sofo programmers along with the software products"
I hope so. Vegas is so well made, there is nothing else like it. This is all thanks to the programmers and software architects. Without them, Vegas or any other SoFo software has no future.
All I can say about this whole thing is that it will be a sad day when I click on this forum and get a 404 message (page not found)....! Did Marty Hedler have a premonition?
I just got back online... We had some family stuff to deal with that required *all* my attention.
Interesting news, this Sony deal.
A couple of quick thoughts:
Sony has needed a good NLE since day-one. Now they can have one, plus a consumer upgrade path in both audio and video.
Sony B'cast has provided excellent support through the years, but we are talking about equipment costing tens of thous.
Sony has deep pockets but sometimes bizarre product management and truly pathetic marketing strategies... the success of this deal may rest on the product manager's ability to keep tabs with us and convince the Home-Office in .jp to listen, which they have rarely done.
Sorry to have been out of touch... what a suprise to come back to!
I'm with you, Rex. It make sense to me that Sony would want to improve Vegas, particularly toward the HD end to match the cameras they already manufacture.
Which is, perhaps, why Sony has gone this route -- smart companies recognize their weaknesses and go get those resources externally. If Sony is smart, they'll simply give the Vegas engineering team the resources they need and some marketing support for the product.