Interesting. I'm back on broadband (and back to work) so I've just looked through this thread and clips. I'm rather resistant to commercials, so they have to really work if I remember them at all. In the first, the Apple connotations missed me altogether and I had to revisit to see that the clones were holding an apple. Even then it wouldn't have said FCP unless I thought about it. The Vegas screen grabs told me nothing about Vegas and interrupted whatever message while I tried to figure out what was being done. Daring to be different? Why? Daring to be better, would be better.
The V4 spot really did provide a powerful catch. I'll remember that!