Why do we expect so much for Vegas' PR? The Sony Madison team has done a good job, overall. Does it need to be better? Sure, it always could be. But do they have the resources to do that? I'm not sure.

I've got some friends who work in different Sony departments and they all insist that the many wings of Sony seem to almost hate one another. When it comes to one department assisting another, they put each other LAST in line. So, while we see Sony give us the vivid and million-dollar-dropping propaganda in one area, we can not expect it in ALL of them. Although this is hearsay and may not be true in all areas of the company, this testament does come from within.

That said, I just want to play with Vegas! In fact, I'll argue that I SHOULD already be playing with Vegas 7. Keeping things secret is an archaic, less-than-functional way to handling PR these days. The best PR comes from buzz and exposure, and everyone in media these days try to follow buzz. It's more powerful than ever. Buzz demands product, and buzz for Vegas would come from product, from demonstration, from betas. Buzz comes from people who the COMMUNITY has decided to trust, who then tell their friends who THEY trust and so forth, and so forth.

I'll tell you that it's not difficult to fake buzz either, you just have to say something, steadily and as often as possible. I can't tell you how much I hear about certain products I would otherwise care less about, because their PR and/or development team keep releasing updates, free extensions, and/or tutorials; constantly. People don't consider them unstable, they consider them alive.

Simply: Bombard Us, Don't Avoid Us.