You talking about editing on a Nokia? Shooting with a Nokia? Editing video to be viewed on a Nokia? Creating a fake Nokia phone via generated media? Talking about Vegas on a Nokia? Making your Vegas GUI look like a Nokia?
"Editing video to be viewed on a Nokia?" No - but there is another thought - but here no.
"Creating a fake Nokia phone via generated media?" Now THAT is very interesting spin on my question - yeah!!
"Talking about Vegas on a Nokia?" Now THAT is very interesting! OOOh yes indeed.
"Making your Vegas GUI look like a Nokia?" No, but again a really neat idea!!!
Here it is then:
Taking a finished (captured, edited, audio corrected, colour colour corrected, text added, maybe FXs - y'know, the usual stuff done within Vegas) thence having finished a video file that is what I want/happy with THEN producing something I can get to upload to the NOKIA.
Hence my shorthand of "Vegas >>> Nokia". Meaning, finished completed video to the Nokia. Simply put, taking a completed Vegas AVI file and getting it INTO the Nokia.
So far I've got this from "another" forum:
1) Download, install and load SUPER.
2) Drag and drop video file into SUPER.
3) Change 'Output container' to "3gp (Nokia/NEC/Siemens)".
4) Change 'Output video codec' to "MPEG-4".
5) Change 'Output audio codec' to "AAC".
6) Select the following in the Video section (left to right): 320x240, 4:3, 15 frame/sec, 528 kbps (from drop-down list), ensure Hi and Top quality are ticked.
7) Select the following in the Audio section (left to right): 44100, 1 channel (if you plan to use headphones, change this to 2 channels), 96 kbps (from drop-down list).
8) Now right click anyway in SUPER, then select 'Output file saving management'. Choose where you want the output video file to be saved, and save changes.
by your description, you're editing video to be viewed on a Nokia, or so it reads.
Super works, but the best tool, IMO, is the Adobe Production bundle and Device Central, which is what we're using. It has a preset for the Nokia 6500.
I can only second what Spot is saying, Device Central looks like the way to fly. If you just want to load a video onto your own phone then it's possibly overkill but it if you're trying to deliver something that'll play on 'a mobile phone' then it's the way to go.
There seems to be no one standard for mobile phones, Device Central gives you an up to date database of all the phones out there so you can check how your video will work on that device.
Adobe CS3 is costing £1k hereabouts. I'm imagining that Device Central is NOT a separate package that one can purchase outside of the Adobe CS3 suite?
Seriously, the bottom line here is would this be another string to my business? Using this type of advanced platform, under what circumstances would I be needing to have this facility to extend my reach to customers and make existing ones happier? Would I be best served by those facilities that have my content already? And can I see myself using this as a tertiary opportunity to penetrate further markets and be in front of the customer "churn" wave? I can truly see this as being a boon to educationalists and tutors of software - this was blindingly obvious from Adobe's OWN Device Central tutes. I could see myself taking this "Adobe" tute with me on various journeys to explain and improve my own understandings of Adobe. Ah! Now then .. where does this leave DVD tutes? I said it before and I'll say it again - with the reduction in size of gizmos that can deliver high quality understandable video messages, at the pp0iint of NEED, those platforms physical that have previously held court - DVDs etc - are starting to look less and less appealing. Edutainment AT the point of need and satisfaction, that's the thing. Having the mixed-device - is it a phone, its it a pc is it an INTERNET portal - it's just a handheld!!
I thought this was just solely a way into presenting my work to clients and to use as a biz card. I now see that there are a whole heap of further options available. Least of which are down-loadable/sharable buyer-decisions "treats" and organizational infomercial content.
This leads one onto thinking about copyright, content and coverage. How does one secure copyright? How does one control copying of content? And is it now becoming more about short-gevity (my word!) and more about spectacular content to lead to better coverage. Interesting . . . most interesting indeed. Bob, your - "I can only second what Spot is saying," has a note of clarity that I really took notice of.
OK, if am to think in this way then the £1k is starting to recede into the distance.
However, dear marketing strategists, first things first.
As I might have mentioned a few weeks ago I shot a marketing conference, most of the very heavy hitters from the local marketing companies were there and oh yes, mobile content was a HUGE topic. It was also mentioned time and time again that it's a hugely unknown sector. Just how will the buying public respond to push marketing, another topic was social networks like Facebook. How will the buying public respond to the invasion of marketing into that space.
To me the very idea of watching anything on a postage stamp sized screen is absurd but, really big but here, we don't really know because we don't know how people might end up evolving it. Let me give you an example from another seemingly crazy bit of technology, radio.
The reason radio is still a powerful marketing medium is because it's the only one that works while you do something else. You can listen to the radio while you drive, can't read a paper or watch TV, well maybe you can in London traffic but you still probably cop a heavy fine.
So along comes this new tech called digital radio and it's quite costly to roll out. So the marketing gurus ask what does it gives us, why should we spend dollars advertising on this new medium. Ah, says the engineers, it can have pictures!
That gave the audience at last years conference a good laugh. This year things were different. Digital radio has been found to be very popular because the radio can display the title and artist of the current track. Great if you're driving along and hear a tune you like but don't remember the name of the track.
So at the moment mobile content is a big unknown and from what I could learn from Adobe's presentation at another conference, a big mess. Screens come in all manner of resolutions and aspect ratios, navigation controls can vary too.
You've asked how could getting into this market help our business and to be honest I don't know. Apart from delivering advertising content most of the issues we can probably safely ignore at one level. If someone asks us to shoot, edit and deliver content hopefully how it gets encoded for mobile delivery will be someone else's problem. It's not just a matter of encoding the content, it needs code around the content and yes Adobe's solution handles that as well but personally I see this as another business and issues outside of the stuff we've been doing so far. Of course if you're lucky enough to have clients with very deep pockets who want a marketing campaign that's going to run in cinemas, on TV and on mobile phones then all this changes and all I can say is I don't envy anyone in that position. Just how you create content that works on a cinema screen and on a mobile phone is too much for my old brain. Either one by itself I might one day grasp but both at once, forget it.
And after all this talk about new tech, I read that one of the hottest new gadgets is Kindle, an electronic book reader.
If SUPER is too complicated you might like to try the free 3GP_Converter.
The website is in Japanese, but the software has an option to install in English (or indeed many other languages) and it's very easy to use.
The trick comes in finding out exactly what kinds of video (usually some form of 3GP, but possibly athers as well or instead) your phone can cope with. But if you know that 3GP_Converter will do the rest.