A local college has asked me to do some video work for them that will be posted on iTunes.  The person hiring me really doesn't know anything about the actual formats involved.  And I've never made anything to be put on iTunes before.  They also mentioned wanting it also for use directly on their website and as a video podcast.  (I would think having a lecture on iTunes for students to download would be a video podcast.)
Would I just pick a H.264 template for Video iPod to make something that could be uploaded to iTunes?
Thanks.