Why would Magix want to have to high level editors

D7K wrote on 6/21/2020, 9:38 AM

I saw a couple of posts about Magix having two Pro editors and why that would mean that Vegas was like a “step child”. I retired at 55 after having 3 business, one which made me able to retire with no debt and a good life with no financial worries, and for the last 5 years of my working life (after selling my large business) I was business consultant (charging an average salaries weekly amount for each hour). Formal education is an MBA from a recognized top tier university. I probably have some insight those folks don’t have when it comes to business evaluations.

The United States market is very large, so large that a product even having just some success here is often worth having very good success in several other markets. It might take 5 or 6 medium sized nations to make up the same sales level for a NLE program as a moderately successful NLE in the US.

Vegas had a stable base and Magix might have felt that they had to expertise to keep that base and grow both the Vegas and Movie Studio bases in the US. Given the number of version releases and the fact that VegasPRO is now a much better program than Sony Vegas, I would say from an outsider’s viewpoint that the corporate folks at Magix believe that it is worthwhile to spend resources on this product for this specific market.

In my opinion the key decision for Magix is when do they replace the underlying architecture of Vegas and in a guess, I would think that when the coders finally say, “now is the time” and the accounting manger says yes the figures indicate that that is a good expenditure from both the current and long term financial position then it will get done one way or another (perhaps a new cross compiler for legacy to modern base code becomes available or they just rewrite to base code), hopefully the new parts are written with that in mind.

But for the foreseeable future I guess that the US market will continue to be one of the very best markets for most goods and services. Given that I don’t see anyone that has a reasonable foothold with products or services to opt out the US market, I think that VegasPRO has a future in this market.

I’m just tired of the trolls and bashers and wish that such posts would be heavily censored by the moderators as IMHO they don’t belong in a forum that is designed for genuine users who provide good advice as well as helpful suggestions.

Comments

fr0sty wrote on 6/22/2020, 10:42 PM

Agreed. However, rewriting an app like Vegas doesn't just happen instantly if you throw a wad of cash and a huge team at it. Even the bigger teams would still need lots of time to properly test everything, and all of the bigger companies out there that VEGAS is competing against had a nice head start on it as VEGAS sat dormant in the time between Sony and MAGIX, as well as during the time Sony had it where development was not keeping up with the competition.

Despite all these hurdles, Vegas is still holding its own, and it has grown by leaps and bounds since Magix and VCS acquired it.

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