Sony are now pushing this very hard in the consummer space, going to some lengths to even tell the tire kickers how poxy sRGB is with impressive looking color graphics with gaping holes in them to show them how many colors they've been missing out on. As always there's no real technical information so this could well be yet more marketing smoke and mirrors stuff but at some point down the road clients are going to be us to edit footage shot in x.v.Color.
Bob.
Bob.