In this forum, and elsewhere, I have long been an advocate of the idea that "content is king." Taking all else into account, without a well thought out, well executed idea, you have nothing.
One fine example is the film, A Girl Like Me, by seventeen year old Kiri Davis, a young lady from New York City. This young woman has made a superb little film--as good as any I have ever seen--that proves my point. She had no fancy, expensive camera, she didn't have a truck load of lights and grip equipment. There are no dolly shots, no cranes or jibs were used. There are no visual F/X, no eye-popping graphics, no lavish music. The editing was very simple and straight forward. A perfect example of less is more!
What this little film has that the vast majority of films lack is c-o-n-t-e-n-t.
I hope this is not the last we have seen from this truly talented young filmmaker. My hat's off to her!
See her video here.