OT: NAB / I'm concerned about Vegas

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farss wrote on 5/2/2006, 4:11 AM
Well we've just got home after two days of travelling back from NAB so excuse me if my brain and keyboard don't connect too well. I haven't read all of the preceding posts so please excuse me if what I'm saying has been said before.

Thing is, why should Vegas (and SF and Acid etc) even be on 'The Sony Stand' ?
Sony Australia were there as a separate entity (provided us with a nice lunch every day, thank you Sony Oz) so why doesn't the Madison division have it's own stand. This is what I see as being the bigger issue. Having Vegas etc mixed in with XDCAM and all the other Sony gee wizz stuff no matter how much of it there was just seems like a dumb bit of marketing. They should have been running demo sessions the same as Adobe, Discrete, Eyeon etc. Everyone of those vendors managed to put on a show that was worth taking the time to sit through. Madison could have been demoing their product with help from BMD, Sony etc.
Correct me if I'm wrong but Madison were running training sessions, but who'd have known, yeah WE did but so what, we've bought the product!
Does any of this actually translate into sales of product, I don't really know. From our own effort at the local SMPTE exhibition I doubt it does. But what does seem to happen is if you're not there in force it generates a negative impact, you've just got to put on a show to maintain brand awareness and each NAB the Vegas effort seems to be in decline, I've still got a few of those blinking Vegas pendants from a few years ago and some T-Shirts from last year, what happened this year?

P.S. Man some of that stuff from Discrete is very seductive.

Bob.
apit34356 wrote on 5/2/2006, 4:20 AM
Bob, I think everyone was un-impress with the lack of floor space displays. One thing Sony did do well was in the NAB flyers for meetings, training, etc.. Sony Vegas was listed and Sony was promoting vegas training. Someone probably though that being in the booth with the XDCam was a big step.
johnmeyer wrote on 5/2/2006, 6:57 AM
Forget the lack of presence at NAB. Instead, try to name one Sony Vegas marketing campaign this past year that was better than something in the equivalent venue (print, trade show, direct mail, etc.) that Adobe or Avid did.

...
SimonW wrote on 5/2/2006, 7:40 AM
Vegas does have before and after frames. Thats what the split screen function is for in the preview window. You can change which area is shown too.

Also you can use the preview window to screen grab to the clip board. So if you want to match shots you can quickly grab a shot to the clipboard, then go to the clip you want to match and split screen the two.

Colour correction in Vegas is one of its strong points. Okay, it isn't as good as a really high end editor such as Smoke, but it it still pretty good, and importantly it is easy to use.
SimonW wrote on 5/2/2006, 8:05 AM
GPU acceleration is a must IMHO. This kind of acceleration would mean that I could drastically increase the performance of Vegas by purchasing a new graphics card rather than buying a whole new computer.
BrianStanding wrote on 5/2/2006, 8:35 AM
Jiminy Crickets, people! We go through this self-doubt and hand-wringing every year! Look at this thread:

http://www.sonymediasoftware.com/forums/ShowMessage.asp?ForumID=4&MessageID=374621

Relax. It will all be O.K.

Say it with me, now....

ohmmmmmmmmmmmm.....
Coursedesign wrote on 5/2/2006, 9:40 AM
Say it with me, now....

Let's be careful 'ere! The geeks will say "aw-m" like in the unit for resistance, but non-geeks may think you're suggesting "oh-m" which would be something really different.

The Vedas say that "In the beginning was the Word, and the Word was God."

They said the Word was [the unique symbol Om], containing three sounds:

A-U-M

A is pronounced "ah!", and is the sound of creation of the universe (and incidentally the first sound we humans make when we are born)

U is pronounced somewhat like the sound at the end of the English "you" and is the sound of the preservation of the universe (and the root sound of the heart center, which is not the blood pump but the nearly co-located center where we feel love, "the pain of being in love" is located here, and where we start connecting with God if we feel so inclined)

M is simply pronounced "mmmm" and is the sound of the destruction of the universe (and the last sound made before we die)

The whole OM/AUM sound contains all other sounds in the universe, and represents all vibrations used to create, sustain, and destroy the universe.

Fortunately, they say the last part is quite some time away.

Not before Vegas V36.0 at least.

:O)
BrianStanding wrote on 5/2/2006, 10:05 AM
Thanks for the clarification of the Vedas.

I have much to learn before I am ready for enlightenment, O exalted Master!

Coursedesign wrote on 5/2/2006, 10:26 AM
Did I hear a slight dripping sound at the end of that...? :O)

I just find this interesting in a geeky sort of way.
apit34356 wrote on 5/2/2006, 11:26 AM
Coursedesign, you are starting to worry me:) I was waiting for the conclusion "Apple, Avid, Adobe,.. " companies with the "A" letter was godsent and they produced heavenly NLEs and other products.
kentwolf wrote on 5/2/2006, 11:31 AM
>>I wouldn't want them to "pretty it up"

Like the "Hello Kitty" UI tweaks?

Remember those? :)
jwcarney wrote on 5/2/2006, 12:11 PM
>>May be true, but is there any standardization of the instruction set amongst these "standard" graphic cards? My experience with graphic cards is that there is NOTHING standard from one manufacturer to the next, once you get beyond the basic VGA instruction set. Also, video drivers are buggier than any other class of software. This leads to situations such as this:
<<

John what I meant was not supporting any particular card, just the interface (DirectX 9c...OpenGL2) then leave it up to the card manufacturers to work. It's a tricky line, but possible. At this point, ATI is a total non player for acclerated rendering. Game playing maybe. Sony saying not to use ATI for GPU acceleration doesn't mean you can't use an ATI card in general.

I think the only reason OpenGL is used is because it's the only available 3d interface on Mac and Linux. I'm hoping Vegas jumps over the others and offers DX9 support, since both Nvidia and ATI have stable drivers along with other manufactureres. Being windows only frees them from the compromises of multiplatform support.
Tattoo wrote on 5/2/2006, 12:37 PM
Although I'm not a "pro" Vegas user, nor a Vegas beta tester, I have high hopes for a great release of the next version of Vegas. Why? Good omens recently:

- The Acid Pro 6 release seems extremely well regarded by those who use Acid.

- Cinescore also seems like a solid product on it's very first release.

- Sony is taking their time with this release of Vegas, not rushing it for NAB. I hate the wait (I've got upgrade cash burning a serious hole in my pocket!), but this is better than a crappy release.

- Spot, who *is* "in the know" as a beta tester, is still happy to stay the course. Hardly the definitive word, I know, but given the first three bullets above I like the odds.

Who knows what features V7 will/won't have, but I'm betting it'll be the most significant release in some time. Now, if Sony could only get some kick-ass marketing to go along with it ...

Brian
FrigidNDEditing wrote on 5/2/2006, 2:58 PM
Be carefull Tattoo, Getting psyched up almost inevitably results in dissapointment in some way shape or form.

I just wait to see what comes out, hope for what I want but expect nothing major.

Then I'm rarely dissapointed, and just simply decide what I want and don't want, and if the new version is worth it.

But I will guess that Generally before the first major patch is released, I will be upgrading to the new version, there's usually SOMETHING that makes me just have to get it.

Nested T/L's for me was a HUGE godsend, and I would have been happy to pay that upgrade price if for no other reason than that.

But that's just me, Some folks have no real use for Nesting.

Dave
apit34356 wrote on 5/2/2006, 3:44 PM
Not to repeat, but Sony management appears not to have forgotten Vegas because they did promote it heavy in the NAB flyers. Which means they have not given up on Vegas future and are interested in lower-end of the Broadcast market. The 8/10 bit issue probably will be decided after the feedback from NAB is analyzed. If someone said that there was a 10+bit vegas being tested, I would not be surprise. But if one said, vegas team has decided 8bit is where vegas will stay for awhile, this would not surprise me either.