POLL - Should MAGIX change the name?


FPP wrote on 6/22/2016, 1:05 PM
Good one.. @JJ
FPP wrote on 6/22/2016, 1:13 PM
The whole "Magix" thing sort of lends itself to a "Video Gamish" expectation.. That's of course if someone is not familiar.
I agree with others who feel that name change will have very minimal impact on the Software's future.
The more you learn about (Vegas) the more fertile it gets.
videoITguy wrote on 6/22/2016, 2:02 PM
Magix as a brand is really not a very good name for the future. This brand is rooted in its origins of the early software line-ups with "cute" connotations for the software industry. At the time it was brought out it might have been appropriate, but when you develop a 'cute' brand, it posts the product in a pidgeon hole that might not bode well.

Fortunately nle brands like VegasPro, Premiere, and Avid have enough independence of that era of software that VegasPro can live comfortably into the future with a solid legacy as well.
PixelStuff wrote on 6/22/2016, 3:05 PM
I don't think the name matters as long as it is unique and brand-able. I mean, what does Skype mean really?
weevil_ wrote on 6/24/2016, 3:01 AM
Completely agree with the OP, I think Vegas is a very poor choice for a name for a product trying to position itself in a professional industry. May as well be called Micky Mouse.

If it’s aimed at an amateur or prosumer users, then a name like Vegas may be fine. Serious, high-end professional tools with ‘funky’ or ‘toy’ names are extremely difficult to push up hill. Why make things harder than they need to be?

You guys may have used the tools for years and be very used to the name, but it’s not a name that says quality or authoritative to new users.

It’s another example of the disastrous marketing that has plagued these great products from the outset. The Sonic Foundry products had great interfaces and a massive technological lead over the competition. Sadly they fritted it all away because they never had any idea who their target market were.
Tech Diver wrote on 6/24/2016, 8:17 AM
Yeah, and a name like DaVinci Resolve makes much more sense. Sure.

VMP wrote on 6/24/2016, 8:49 AM

+1 lol.

Indeed 'DaVinci Resolve ' sounds more like an autobiography from Da Vinci.

jmnvideo wrote on 6/24/2016, 5:08 PM
I agree with the OP as well. While i love Vegas the editing software, and have been using it since V4, I have never understood why they named it Vegas. There are so many better names they could have chosen. i have always been a bit embarrassed to to tell people i edit with "Vegas". Just doesn't sound like a professional editing software name. This great editing software deserves better.
weevil_ wrote on 6/24/2016, 5:42 PM
Do the words DaVinci and Resolve have frivolous connotations?

Sound Forge, Catalyst, Pro Tools, Premiere Pro; they actually sound like the names of products you do serious work with.

Acid and Vegas are essentially novelty names.

Not the sort of names you want to be dropping to a client if you want them to think you are a professional.
Marc S wrote on 6/24/2016, 6:16 PM
Yes, I think it's a good time to the make the change. I think it would sell better with a more professional name and Vegas users would easily be notified of the change. Vegas is just a silly name compared to most other editing programs.
Tech Diver wrote on 6/24/2016, 7:31 PM
As suggested in a 1994 Dilbert cartoon a high-tech two-word name randomly selected from astronomy and electronics: Uranus Hertz.

ushere wrote on 6/24/2016, 10:52 PM
no it doesn't peter ;-)
John_Cline wrote on 6/24/2016, 11:44 PM
"Not the sort of names you want to be dropping to a client if you want them to think you are a professional."

So says the guy named "weevil." :)
Grazie wrote on 6/25/2016, 12:17 AM
Well, John, "it's the lesser of....."

deusx wrote on 6/25/2016, 2:43 AM

Let's call it TRUMP

Everybody will buy it, even people who don't know that video editing exists.
weevil_ wrote on 6/25/2016, 3:18 AM
Hey @John_Cline my target market is you guys, my username is entirely appropriate. ;)

Dan Sherman wrote on 6/25/2016, 6:31 AM
When you think about it, is Premier any less cheesy than Vegas?
Grass Valley?

Names that work, and why.


Vegas Brand is strong among NLEs .

Hasn't always been so.

Adding Magix could waken the cheap glitz association Vegas Pro has out grown and traded for respect..
VMP wrote on 6/25/2016, 6:35 AM
Since when is it compulsory that you name the software of whatever tool you use to your clients?
If a name of a product is so important to you then call it whatever you like. Say you are using software from 'Sony' or call it Avid. Be assured your clients won't hire a detective to check if your are telling the truth, all they care about is the end result.

I have never had a client ask what software I use to edit. They just enjoy the end result, and admire 'my editing skills'.

Dan Sherman wrote on 6/25/2016, 7:03 AM
Who knew "Google" would work?
It is not so much the name, but what it stands for.

Vegas Pro it remains.
All in favour?
I'll let Magix know of our community decision. haha
John_Cline wrote on 6/25/2016, 7:12 AM
If you're depending on the name of your software to impress clients, then your demo reel must not be very good.
craftech wrote on 6/25/2016, 8:14 AM
Since we do not know what our fate would have been had Magix not acquired Vegas, I am not sure how appropriate it is for us to tell the company who possibly bailed us out to change their name.

DumplingandDots wrote on 6/25/2016, 1:25 PM
Smh. There's nothing wrong with Vegas. My only concern is that it maintains and progresses its professional qualities.
Dan Sherman wrote on 6/25/2016, 3:08 PM
Good point
weevil_ wrote on 6/25/2016, 4:01 PM
I’ve actually just heard from MAGIX that they are going to change the name.

It’s now called Stinky Fart Editor.

MAGIX were a little worried that the name might sound a little unprofessional but I told them that you guys decided that it’s okay because in a very highly competitive professional industry no one should care about names. ;)