Renaming Sony Vegas?? - VOTE!

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rmack350 wrote on 12/18/2009, 3:37 PM
Seeing as how we already have "Acid" I would think "Crack" would sit well.

Maybe some Huxley drug reference like Soma, but that just makes me think of San Francisco and maybe the Folsom Street Fair. Not a good choice.

If you're going for a drug theme you could call it Ecstasy. It's a happier word than Crack. The drug theme actually isn't a bad starting point if what you're going for is a visionary connotation.

For that matter, why not "Vision"? That'd mean something to the Aussies here, anyway, and when you look at the product line-up you'd have Acid and Vision. Not entirely unrelated.

Rob Mack
rmack350 wrote on 12/18/2009, 3:45 PM
Secondly, the name VEGAS is an acronym for something, but I can't remember what it is. I think Spot knows.

Yes, I remember Spot spelling something out years ago. It made sense too. The problem here is that Sony makes no attempt to spell out an acronym, nobody know what it is or even if there IS one. So the acronym argument has no merit.

Obviously, if people are having a problem with the name then the name is a bit of a problem. Personally, the word "Pro" applied to Vegas also makes me queasy. The biggest change was the name.

I wouldn't want someone so ambivalent about product naming in charge of developing a brand.

Rob Mack
TShaw wrote on 12/18/2009, 3:50 PM
How about Digial Steenbeck.

Terry
rmack350 wrote on 12/18/2009, 3:51 PM
How about: "Avid Alternative" or "Father of FinalCut" or " Premiere Pwnr"

You could take a page from the Linux community with VINA (Vegas is not Avid).

Nah. Never mind.
TimTyler wrote on 12/18/2009, 4:15 PM
Personally I don't care what it's called as long as Madison keeps developing it.

But, how about Sony Edit or Sony Slice?
Former user wrote on 12/18/2009, 4:17 PM
"First of all, this is a monumental waste of forum thread space."
- Sorry, but I get to choose how I waste my time...

"Secondly, the name VEGAS is an acronym for something, but I can't remember what it is. I think Spot knows."
- Nope, not an acronym -- at least as far as Spot says in a post from a couple of years ago here on the forum:

"The name has nothing to do with Video Editing, Graphics, And Sound."

The original thread this was quoted from:
http://www.sonycreativesoftware.com/forums/ShowMessage.asp?ForumID=4&MessageID=537469

Editguy43 wrote on 12/18/2009, 4:48 PM
Lets just hope that they don't pull an Avid and say "we are developing a new product to replace Liquid" and it is now 2 years later and the Liquid lovers are still waiting for thier "next gen" product.

I to have felt the sting of rolling eyes and the blank stares when I say that i use Vegas, that does bother me sometimes especialy when they say OH i use Final Cut, with the undertone of distain.

But I just say that is good and go on.
I do like the name Sony Pro Edit , but like others have said it not the name but the talent, and I do enjoy editing in Vegas or Miami or LA or Reno or Palm Springs or Kona well you see it is all relevent :-)

that is my 2 pennies worth
Paul B
BrianAK wrote on 12/18/2009, 4:55 PM
NAB 2010 will be the release...

Sony Reno
rmack350 wrote on 12/18/2009, 5:21 PM
The Mac-head behavior is hard to counter. For them, there's nothing outside the bubble of the Mac so I don't think it really matters to them what you're using off-Mac. The MAC kind of like a cloud of aerosol Prozac that the user live in.

On the other hand, the naming of Mac Apps is kind of insidious and something to take lessons from. We've been expanding our collection of Macs here and one thing I'm noticing is that everything is referred to by name. I never hear the words "Back up" just "Time Machine". Lots of "Snow Leopard", "Cinema Display", etc. It's never just a monitor or an OS or a backup.

They've also done a lot with the marketing of the Iphone's App Store. It sucks the air out of the room and makes you think that all PDA applications are Iphone applications. (It's not just marketing in this case, they really seem to have done a fantastic job of astroturfing the whole field)

This is incredibly successful branding, I think. Sony can't even approach that with a product that's a little embarrassing to name.
rmack350 wrote on 12/18/2009, 5:22 PM
As in Janet Reno? Cool!

Rob
jrazz wrote on 12/18/2009, 5:35 PM
How Vegas got its name is actually quite funny... but I cannot be the one to tell it. I will leave that to one who was there the night it was named in Vegas.

j razz
BrianAK wrote on 12/18/2009, 5:40 PM
As in Reno 911!
PeterDuke wrote on 12/18/2009, 6:21 PM
I don't mind what the program is called because I edit for myself alone and other people's opinions don't arise. "... a rose by any other name ...", as Bill S had Juliet say.

The one thing that makes me squirm is when people refer to a video editing program as an NLE. Perhaps it is because I come from an audio background and "non-linear" conjurs up negative feelings of distortion.

I venture to suggest that all video editing programs these days permit work to be done in a non-sequential fashion, and further more, an audio editing program has just as much claim to be an NLE.

What about virtualdub, you say? Well it is a filtering program, not a linear editor, where a filter (often a plugin) is a black box with one or more inputs and one or more outputs. (A colleague from work who did video coding research used to say that the whole world was a filter.)

The sooner people drop the term "NLE" the better, and don't, please don't include NLE in any future name for Vegas (Pro or otherwise).
nedski wrote on 12/18/2009, 8:22 PM
........ Sony Video Professional ......

Marketing tag - "SVP beats FCP!"

Funny thing though, I've had people tell me how much better FCP is than Vegas. I always ask "Have you ever used Vegas?" The answer is always "No." I always follow that with "If you've never used Vegas, why would you say it's inferior to FCP?" Then they either get pissed off or just go quiet. :-(

I have FCP as well as Vegas and Premiere. Each has strengths and weakness's.
I prefer Vegas.
DGates wrote on 12/18/2009, 11:51 PM
"I have to say the Vegas is a bit worn and when I talk with customers about what I edit with, I get an odd look quite often if a say "Vegas Video" (so I don't - I say I use Sony's video editor..."

Really? I stopped caring what people thought back in junior high.
busterkeaton wrote on 12/19/2009, 1:49 AM
Your customers don't care what NLE you use

That's provided you already got the job. Most ads looking for a video editor in the corporate world specify FInal Cut first and Adobe Premiere second. Had Vegas been ProEdit since version 4, I bet it its brand awareness would be greater than it is today.

as an Alternative name how about Sony Cinema.
winrockpost wrote on 12/19/2009, 4:53 AM
Unless a client is an editor and you are exchanging files , tell them any name you want as your editing system , who cares,,buzz word flavor of the month is FCP, tell them SVP or whatever.. no important client ever asks me , usually oneabe namedroppers are the only ones who want to tell you what to edit on...again unless you are exchanging files
DavidMcKnight wrote on 12/19/2009, 5:37 AM

"Most ads looking for a video editor in the corporate world specify FInal Cut first and Adobe Premiere second."

True. If you're working for others one of two things is likely, either they really do use FCP and you need to know it, or it's the only tool they know to list and you need to know about it to talk your way through - ie, if you're fully independent and you don't need to share files or use their suite Vegas may still be an option.
fausseplanete wrote on 12/19/2009, 7:11 AM
Plenty of alterative City/Town names at http://www.af4k.com/townname.htm. Some more unfortunate than others...
BrianStanding wrote on 12/19/2009, 8:11 AM
I hate ProEdit. Too generic.

I never understood why Sonic Foundry didn't come up with the name "Video Forge" or "Media Forge" to go along with "Sound Forge." I've heard from Spot that "Vegas" was a poorly-kept secret code name that just never went away.

HyperMedia wrote on 12/19/2009, 2:38 PM
Better yet... I like Sony Pro Editor.
richard-amirault wrote on 12/19/2009, 3:00 PM
Better yet... I like Sony Pro Editor.

Comment: *any* name with "Pro" in it without a companion name (like VEGAS) will have the problem of .. what do you name the consumer version of the product?

Vegas Movie Studio vs Vegas Pro. Both do the same task, and both are the same "family" .. the Pro version, of course, much more powerful.

Yes, there is some confusion now (among some consumers, not professionals) about the two .. but do you think Sony would want to distance the two products more than they are currently?
Sunflux wrote on 12/19/2009, 3:17 PM
EVERY time I mention Vegas people figure I'm talking about Las Vegas, not some software. It may as well be called Sony Reno!
Sebaz wrote on 12/19/2009, 5:12 PM
I would call it Sony ProBugGetsWorseWithEveryVersionEdit. That would be more accurate.