What's not to like about the name Vegas Video? It's catchy, rolls off the tongue easily, and is not confused with any other products.

I suppose certain minds associate the name with the city of Las Vegas - nothing really wrong if that's how they do it. The city of course is a vibrant glittering jewel perched in a geographic spectacle where business and pleasure cross paths.

If you pause to think about it, this forum represents a place where the crew at SoFo are spending resources in an attempt to separate signal from noise, i.e. gain useful information for how to repair or update Vegas from that percentage of the user base which frequents here. Hence, I'm wondering, "Are threads like these really worth 2¢?"

I'm slightly ashamed to be wasting the time of whomever at SoFo is charged with following these forums, but perhaps this will serve as a gentle reminder for everybody to remember what this place is really for.

I suppose you are correct that it is actually very trivial to complain about a name of a product, and If I were the only one, I would drop it. I have been a vouyer of most video related forums and I do not remember any other product that people have so eagerly suggested that the name be changed.

Now if SF is interested in market share,and I hope they are, they should take this as a indicator of how the people buying products feel about the whole product, Coke found out how the public felt real quick and had to do an about face when they came out with the New Coke, the public just did not buy it.

These forums are for feedback, and long as they are constructive in nature, I for one do not have a problem with it using up a little bandwidth...

Dan

Let's get back to the original thread...again! The product name implies VIDEO. While I have no problems with the VEGAS part of the name, the VIDEO part screams VIDEO EDITING and alienates the AUDIO editors and potential audio customers.

Put it this way. If you were an audio guy, which I'm not, and you were looking for a new editing app, do you think a product on the shelf called Vegas VIDEO would even catch your eye? I'm thinking, not. That is the reason behind this request, not the VEGAS part. Drop the Video or add something else that includes aduio. This may bring in the customers on the fence, so to speak, and increase SF's market share. We do want them to stick around, don't we?

In that case, how about this?

"ANVIL"
The new media production flagship application from Sonic Foundry.




:-)
Rob

I like it! It keeps with the "Foundry" theme.

I like "ANVIL" alot.

Not bad!!!
or...superdupermedialooper......sorry,just kidding

from jbeech:
Hence, I'm wondering, "Are threads like these really worth 2¢?

yes it is.

For those that already had the product from inception (v1.0), and to those of you who were clued in one way or another (school, friends, magazines, internet), its obvious that its one of the best audio multitrack programs out there. The only reason im still using protools is because of a substantial investment i made prior to Vegas 1.0. Im certainly not continuing that route.

So, it should matter to us (and SF) when someone passes it up thinking that its just a video product. A strong user base means increased sales which leads to:

1) a more profitable company
2) more money for development
3) even better customer service
4) an even stronger customer base

There is a reason why there is so many responses in this thread and other posts like it:

because us users love this product! and theres lots of us!

I actually didnt think much of it when 2.0 came out as *VegasVideo*. Perhaps a little silly and cheesy, but i certainly wasnt going to stop using it.

i sort of thought it should have just been called:

vegas a/v
the way to handle media

you know, they already have a history of changing the name, so maybe they will do it again.

Audio IS an integral part of video production, conversely, video is NOT an integral part of audio production. I can't edit video in a audio application, but I can edit audio in a video application. Would you be happier if they called it "Vegas A/V?"

John

from John Cline:

*...but I can edit audio in a video application*

yep, you sure can.

one can also boil water in a pan.

point is, until vegas 2.0 came along, serious audio editing within a video app was anything but fun nor productive. i was always exporting the audio out to another app, fixing it, (limiting/compression, noise removal, quality EQ, fixing phase probs, and so on) then bringing it back in.

yeah, editing audio in Premiere, Media 100 (I~Finish), those were the good days.... ...oh yeah, i was happier then.

How about we end this thread with everyone list 3 names they would like to see Vegas Video become? If you like something that was alread said, us it and maybe we will see a consensis...

Dan

i like that idea daniel!

i will start

i can only think of 2 i really like:

1) vegas
2) vegas a/v

I'm really liking a_v's Vegas A/V idea. It's growing on me. Vegas Media is a strong second choice. To me, "Vegas" brings up visions of glitz, glamour, and showiness. I associate this with the showbusiness aspect of producing both audio recordings and video. It seems appropriate enough to me, so i'm happy with that part of the name. Third choice? Hmmmmmm, that's rather tougher. MultiForge just doesn't ring. Oh well.

This thread invoked some curiosity in me so I stopped by a local music store on Saturday (by music store I mean instruments, mixers, amps, mics etc...). I looked in their software section, they had Cakewalk, Logic, SoundForge, Acid, Fruityloops etc.. all the norm but no Vegas. I asked the salesman if they had Vegas and he said, and I quote "no, we don't really get into the video thing, but I could probably order it for you." Now this proves BarryB's original point and then some. Not only does the name possibily lose some audio oriented customers, there are retailers who decide not to even stock it based on the name. For if he knew the audio capabilities of Vegas, I'm sure he would stock it.

Jbeech wrote:
"I'm slightly ashamed to be wasting the time of whomever at SoFo is charged with following these forums, but perhaps this will serve as a gentle reminder for everybody to remember what this place is really for."

-I disagree, I have a feeling that the people at Sonic Foundry would be happy at the idea that their product is so well liked that their customers are genuinely interested in its future.

As for the name. I one time had an almost full bottle of excedrin headache medicine at home when my wife came down with a migrain, remembering an ad I saw for the new "Excedrin Migrain" I went out to the store and bought a bottle. My wife took a few and after awhile she felt better. Out of curiousity (again) I compared the new "migrain formula" bottle with the original. Wouldn't you know it, they were exactly the same, down to the mg's! Of course I was annoyed because I had almost a full bottle of the regular stuff already. This is the power of a product name, I went out and bought something that I had already owned all because they added one word to the name. Now I wouldn't suggest SoFo just release a copy of Vegas under the name of Vegas Audio, but it shows that a name can be very influential.

Oh and I still like "Sonic Studio Complete" or "Sonic Studio Pro" ;) -Shon

ok,

how about

a/v 1.0

marketing would have fun with logo design for A/V

or just AV no slash (i.e. ~~~ AV 1.0 ) so,

AV 1.0

the sucessor to Vegas?

so, thats my third choice

and in it would be midi and looping (acid) functionality?!

just kidding Peter

;)

Shon,

Your research in the music store is interesting. I do wonder what fraction of audio software gets sold in music stores. Part of the name problem seems to be that Vegas Audio got folded into Vegas Video. That made some sense because Vegas Audio was basically a subset of Vegas Video, and there seemed to be much less forum interest here in Vegas Audio. But unfortunately all those potential new audio customers out there don't know that Vegas Audio is contained inside Vegas Video. And even if they did, they might have preferred to buy just that part and pay less.

Like a lot of people have said, the name thing doesn't really matter to those of us who have come to know and love Vegas. What matters is how the name appears to all those potential customers who don't know about the product and its virtues.

I started out with VideoFactory and that name immediately communicated to me when I first saw the VideoFactory box in Best Buy. But when I first heard the name Vegas Video I was puzzled and confused by the name. My first impression was that it might be a music video set in Las Vegas. I was not aware that it was software until I saw a shrink wrapped box and read the fine print. Of course, I was equally confused by my first impression of Adobe Premiere a good many years ago. And I am still confused by ACID. It seems to be all caps, so it must be an acronym, but what does it stand for? Audio Creation something something? The name "Music Maker" would be more communicative.

I don't know if a name change would help, but we do need to find some way of "getting the message out" to all of those DV camcorder owners out there who may want to seriously enter the world of video/audio editing. For me, VideoFactory did the job of "hooking" me, and then I wanted more. The name "Video Studio" would have done just as good a job, but Ulead has that, and I did look at it very seriously.

-- Burton --

"Cool video" the hot chick says.

"How did you make it look so movie-like?" She asks...

"With my computer...I can do anything..." He said...

"How do you do it?"

"I open Vegas, and play a bit"...and...."Oh, Vegas??...My old boyfriend used Final Cut something...and when he heard about Vegas, he hated it..."

"He said FCP users are scared and are fearing Vegas..."

"Why is that?" He said...

"Because Vegas is the next best thing since the PC!!!"

........

A happy ending...thanks to our sponsers at Sonic Foundry....

A couple of ideas that come to my mind is emphasizing its strengths both venues equally.. I am thinking a marketing campaign along the lines of the Kellog's campaign for Frosted Mini-Wheats (the healthy wheat side vs. the frosted side).. I have visions of a director type and a longhaired metalhead audio engineer having it out as to what they respectively like more about Vegas.

Also I think it can give a good impression to first-time users if the installer has you choose a profile or layout geared towards audio or video so that the dual-function is clear. I think it could be off-putting for anyone interested in its audio uses, if you open it up and the video preview is taking a nice chunk of the screen. Also these profiles (or preset config of window layouts) could be listed in the view menu..

fongaboo (???) has some good advertising ideas to demonstrate the dual nature of the tool - creative theft, very common in the business . . . file the serial numbers off and trot it out as new :>) No offense to fongaboo, this isn't unusual at all.

FWIW, I bought into the whole idea of the program 'because' of the audio tools - thanks David Jon Devocoux!

What are everyone's thoughts on the best names for DVD authoring/burning tools - real or otherwise?

3 suggestions for a new name for Vegas Video:
1) Vegas A/V
2) Vegas
3) Anvil (If people don't like the Vegas)

A DVD authoring app could be called:
1) DVDFactory (Low end app in line with VideoFactory)
2) Vegas DVD (High end app in line with Vegas Video)

I don't have anything to add but I figured, if the line's this long they must be giving something away....