I know!! - The clients love it . . I just got this back from the school:
"We are going viral – the you tube link is being text-ed to all our parents mobile phones and will be sent via email to all contacts!"
I must say, I am amazed at the positive comments coming back. I thought it was just TOO much. But hey . . I gave out slower and more measured . but this kinda hit the spot with the School base and Organisers . . . . .
Why "TOO much?" It's what people have come to expect in our MTV world.
Even at that frenetic speed I get a good idea of what the school is all about and I'm sure the parents and students identify and resonate to every image in it.
Excellent in a techno trance kind of way.
Could it be better, I think yes.
I would have thought the graphics could have been mashed up more and benefited from more grunge. Techno trance relies on minor variations to move the theme and hold interest and I didn't get that in the visuals. There is a difference between a trance and a coma :)
Well, it's hard to argue against a highly satisfied client. My reaction was very cool (not "cool!") first viewing and found the rolling lifesavers annoying. But what is the purpose of this video? Ah, to get people to come to a school re-union to celebrate 100 years of education. Those people are already primed and this gives them a gee-up of enthusiasm for the old school. It has to be short. Yes, indeed it works.
Now, the background to this was a need to provide an almost "in-house" for internal consumption only, clip to promote to those who either had already attended some of the events, and would be wanting to get to spread the "word" further OR those that were considering to attend but presently were fence-sitting. My approach was to give a taster, in the form of an almost increasingly ramping attention getter, that would be hard to look away from.
I had produced 3 versions. The one chosen was this middle-paced one. Now, and here's the kicker, the organisation that has commissioned me to do this Centenary DVD, played this clip to the school administration team, who just pounced on it! Sometimes good things happen..... This was one of those times.
Serena, your observations were spot on. The music was a deconstructed CineScore theme that I mashed up further glad you liked it John. As to mashing/crunching up the graphics further, Bob, I wanted to literraly top n tail the work with these islands of "rest" as this, my treatment of the static corporate Centenary logo, was THE first outting of it, and I wanted to further set the scene for what IS to come when the final DVD of the year long 100 years celebrations finishes, just prior to the start of the London 2012 Olympics. Serena's "refreshers" were, as I said, were very close indeed.
So, much involved with the form, function and content-outcome here. The DVD will be a more measured and reflective piece of work. Least of which will be a World Premiere of a choral, plus orchestra plus tambla and dancers sellout event. Over the year there will be 1000s involved. My job is to capture and promote through video this centenary.
"You're a very talented guy, Grazie. Follow your vision."
My comments were based on it as a standalone work. I have no connection to the images unlike the intended audience. As such my suggestions might well have a negative impact for the target audience by making the motion graphics the centrepiece of the work rather than the evocative images.
Oh,... about that "vision" thingie..... like driving the old bike, after the second glass at the pub, what appears to be clear is a little fuzzy at times. Thanks for asking this forum to be your driving buddy! And as my son says all the time "Full power" in true Top Gear form!. ;-)
I like it as it is, but here's an idea. At 1:05 I was almost expecting the action to slow down as the music got subdued. The fast cutting action had already been going on for quite a while by then. It would have been cool to come in with some very very slo-mo action right at that point, and then gradually speed it up through to total fast-cutting mayhem at 1:39 where you get your closing BOOM. You could even play with the music as well, to gradually speed it up using the old elastique time stretch, and perhaps raise the pitch a little as it goes on too. Then you could really build from slow to crescendo over that 34 second period. Just an idea if you fancied playing with a re-cut.