@FayFen the software has already been done a couple of years ago. It's just sitting on servers taking up space. There is no cost to VEGAS or anyone else, so whatever money they receive, is profit. And there is nothing wrong with them extending the bundle longer.
There is no cost to VEGAS or anyone else, so whatever money they receive, is profit. And there is nothing wrong with them extending the bundle longer.
Exactly. And it's a smart marketing approach in order to get a percentage of those VP18 buyers on to the Vegas 'hamster wheel' for upgrades and maybe even upgrading to Pro or POST. I got on to the BorisFX BCC hamster wheel years ago because BorisFX was very amenable with cross grading from Red to BCC at BCC upgrade pricing (not on offer at the time - I asked). Getting a long-term customer is important even if missing out on the original full purchase price.
Initially it was on for 21 days, they add another 3 weeks but it's the end of the barrel with less then 10K. The hype was in last December with ~38K bundles.
@walter-i. you adjust how much who gets what from the sales. Humble will get a minimum of $9.14 of the sale. They are doing a lot of the heavy lifting. Hosting, setting up the download links and serial numbers and storing that information on their servers.
The max Magix can get is $21.31. You decide. So that's at least couple of Starbucks, but it's better than nothing. And it gets Vegas into the hands of those who have obtained it illegally, or those who have much earlier versions than VP18.
Even at the default setting, Magix gets $15.21. With over 9700 bundles sold, that is $147,537. Quite a few Starbucks coffees!! If it helps to fund continuing development of Vegas, I am for it.
BTW, I don't drink Starbucks, Costa, or any boutique coffee.
@EricLNZ a good question. I would think that they've taken that into consideration. But then, I don't know how much they would be paying for licensing fees for VP18.
It's about customer acquisition (yes, there are license fees for codecs for even old versions) Magix is targeting non-upgrading users with discounted email offers for 19 as well as regular specials for 20. Pretty smart.
... it's a smart marketing approach in order to get a percentage of those VP18 buyers on to the Vegas 'hamster wheel' for upgrades and maybe even upgrading to Pro or POST.
In marketing, this approach could well be a "loss leader" approach. Supermarkets do this regularly on the basis that you go into the supermarket to buy the "loss leader" item but end up also buying full price (thus profitable) items while in the store - the "loss leader" is just a lure to get you into the store to hopefully spend more $$$$. With the HB offer, buy VP as a "loss leader" and maybe end up getting hooked on the product.
Re OT coffee, Starbucks didn't work all that well in Australia because they failed to adapt to coffee 'tastes' in the country. They ended up closing a lot of Australian stores (pre-2020). But the worst coffee I've had in a long, long time was 3 weeks ago on a Qantas flight from Singapore to Melbourne - it was 60s/70s utter rubbish coffee. Interestingly, instant coffee is apparently making a comeback in AU - so my daily Nescafe instant looks like being trendy again.
@EricLNZ a good question. I would think that they've taken that into consideration. But then, I don't know how much they would be paying for licensing fees for VP18.
In general it results in no profit whatsoever for us. As suggested, all the revenue pretty much goes to licensing costs, not just for VEGAS, but also for all the other bundled products. There is good reason VEGAS costs as much as it does. We have worked hard to keep licensing costs down over the last several years and this has allowed us to steadily lower the price of the latest versions.
In general it results in no profit whatsoever for us. As suggested, all the revenue pretty much goes to licensing costs, not just for VEGAS, but also for all the other bundled products. There is good reason VEGAS costs as much as it does. We have worked hard to keep licensing costs down over the last several years and this has allowed us to steadily lower the price of the latest versions.
If there is no contribution margin left, after deduction of the direct variable costs, then is is very friendly by Magix to allow users - who may be able to spend less money - to have access to older, but good products like VP18.