Okay, here goes. I need to get this off my chest. I will stay as constructive as I can, I love this software and want to see it succeed.
So I just saw the new commercial for Vegas 21 on their webpage (https://www.vegascreativesoftware.com/fileadmin/user_upload/products/vegas_pro/21/videos/overview/i_eb4eef/vegas-overview-hero-video-int.mp4), and it got me thinking.
As a loyal user and fan, I feel a bit deflated. First of, the ad itself. It gives me such a deja vu vibe. Dancers spinning, actors smiling at screens - we've seen this many times before, not just from Vegas but from the industry. "Editing feels like dancing", I'm not sure that message really is enough to attract newcomers. The real heart of Vegas Pro, the actual UI, the nuts and bolts that make it shine, makes brief and quick appearances. It's like they're kind of ashamed of showing it off. And unfortunately, like previous years commercials, I'm left wondering if its even made in Vegas at all. The UI looks like After Effects.
While the ad feels like 85% dancers and 15% Vegas, my issue goes beyond just this commercial though. It's the whole approach. Every year, a new major version rolls out with a shiny, generic new commercial, and then.... silence. Crickets. Until the next big release. Meanwhile, look around at what others are doing. Davinci, Filmora, even smartphone apps like Inshot are rocking the scene with influencers, year-round engagement, community vibes, and loads of expertise sharing. They're creating trust, building connections, and really showing us what their software can do (not just some basic cuts for a TV commercial, we all know the potential of Vegas is beyond this).
But Vegas? They drop a once-a-year ad that feels like it's not even made in Vegas, with some paid actors talking about how much they love it and then go radio silent. For us longtime users we just feel a bit alone and disconnected from this software. I don't want to just rag on Vegas here, I love the software, and I know many of you do too. But let's face it: the marketing game has changed, and Vegas needs to step up and join the party. Let the community in, showcase real actual users with their work and solutions (not paid actors in front of a screen). Go beyond the annual launch-and-leave strategy. Engage with us, inspire us, keep the conversation going - and help us realize just how powerful the software is. It can do so much more than just cuts and fades, just look at the stuff happening in this forum alone. Show us the real program not just some rehearsed, polished performance.
We believe in Vegas Pro, we know what it can do. It's time for Vegas to join 2023 on the marketing side. Skip the generic outdated TV commercials (I mean, does this really even get them new users?). I hope this doesn't come off too strong, I just feel strongly about getting the message out about Vegas, I've used it for years and really feel like it still has a place in this world. I also understand that the developers arent doing the marketing themselves, it's the company who owns them. Hopefully we're just seeing the tip of the iceberg and that there is more coming. This is all on the marketing side though, as I've said many times - I love the software and the new features introduced are really great, especially adjustment events which is a major upgrade to the editing possibilities imo.
