Yes, there'll probably be some proper promotional activities surrounding the next update @RogerS. I did see a post recently about some black Friday sales for Vegas, but that's about it. Nothing to get especially energized by.

I guess this is it... Update 1.

As a loyal user and fan, I gave up after v20.

After 21 years, I'm no longer a loyal user and a fan.

Blind loyalty is not to a consumer's advantage. Blind alternatives are worse. Better to keep your your mind's eye open so you don't miss out when something potentially better comes by. Like this update.

This recent update has been pretty good. But it's going to take more than that to inspire confidence in VEGAS. The picture posted above just doesn't cut it in my opinion. As has been said in this thread, it all feels hollow and quiet. I think the love and care a software company puts into marketing and showcasing their product really does have a big effect.

If the marketing department doesn't believe in VEGAS, how are regular consumers going to believe in it?

@pnglover @noisywan @Howard-Vigorita @lan-mLMC

I agree, the marketing/advertising could be better. Magix has gotten the software out to "influencers" and the usual Vegas tutorial people like Scrapyard Films and Tech Dive AVCLUB and other tutorial creating users who are active in this forum. Heck, even a Davinci guy reviews VP21.

Videomaker had a listing of The best video editing software 2023. Of course they have their perennial favorites, Premiere, FCP, Avid, and Davinci Resolve. Every year. I would love to see Vegas get mentioned. But it's their listing of Wondershare Filmora as the "Best enthusiast editing software" that points to, at least to me, financial incentive to list it as such. There is what appears to be an "ad" placement for VP21 HERE , but it's like a standard direct "ad copy" not a review.

So, what else can Vegas marketing do specifically?

This is an aptly titled thread "Thoughts on", because if its wording would had been more categorical, like "What Magix Marketing should and shouldn't do", I'd need to be all over some of the thoughts above...

Which recalls my https://xkcd.com/386/ "Dutty Calls" mode, but I'll be brief (hope it doesn't come across as categorical😁).

Back at August Seb-o's post first paragraphs were somewhat truer 4 or 5 years ago and earlier at MAGIX tenure of VEGAS. I'd say in between V14 and V19.
Since the later, VEGAS is rising and quite higher at every flap of wings. Nowadays, it is simply not true anymore, I am glad to say.
This same forum sentiment change and its actual affluence are goods metrics for that, let alone the quality of features added since (including) V19 and the level of maintenance and responsiveness already achieved. In case of doubt just reread the release notes, or compare those with the situation back, again, 4 or 5 years ago.

Yes; I have Resolve on my edit computer but I like the Vegas UI and the excellent sound management; but just what is its state in the professional world? The editors I know have never heard of Vegas Pro; it has never appeared at NAB and rarely mentioned in any professional publications. It seems to me that Magix are unsure who their market is.

@jumbo Vegas is a genius concept that has always had underwhelming, and thus not "pro" stability and thus performance. It has been continually underfunded (AFAICT) - so there is a problem with the business model/(vision?) - but right now, aside from that, the REAL problem is it is OLD code that needs a serious re-write. It seems as if they are going about a "re-write" in a piece meal fashion, and that is really of late. I hope that turns out successful, but I have not much faith in the arc of this program, at least towards the ends that you are focusing on. I'd LOVE to be proven wrong, sincerely, but as a twenty plus year user, mmmm....mmm..but who knows? Magix has Sequoia, which IS a big player in pro audio, mastering houses especially. They do seem to be resting on their laurels, however. It's not really encouaging that they (Magix) themselves have this superbly conceived and positioned product, (Samplitude/Sequoia) but the potential is not fully tapped, for whatever reasons.

Then, about the V21 video add campaign, I was kind of agreeing with the main ideas expressed at the beginning of this thread about the initial videos, and then also agreed on the drastic improvement with the second phase of VEGAS 21 videos. Soon I lost sight of this conversation and further posts.

Now I read bout the FILMORA video cited in later comments... with it "If you can edit text, you can edit video", "type or read out what you want to achieve with your video and AI will do it for you" and from watching it, I was not sure if to laugh, rage (a bit) or get into my "Duty Calls" mode, cited above, asap...

In the audio world this (fairly the same) has been going on for years and years, even before AI existed in the news. Those are called "One knob" plugins or similar. "Buy this plugin and it'll do the mastering at once".
They do everything for you, except that they allow for little or no personal customization, but general strokes and applying common sense wisdom or tricks. Neither allow you to develop a complex hand-mind dedicated processing tool. Very much the opposite of the audio and here video tools I use, and I suspect most here use VEGAS for, as well.

Not that AI is bad, I thank Reality for neural trained sound de-mixing algorithms, the answer to my silent prayers for decades, as it has already landed (and will have more within time) at VEGAS, but that kind of FILMORA video Marketing overall concept and its included messages are plainly wrong imho for this product.

Some other good ideas and thoughts elsewhere in this thread, apart from the ones singled, with all respect for those posting.
Love VEGAS and this community, Happy Festivities
 

And here's the marketing push for Update 2. Not feeling very optimistic about the effort on display unfortunately. As has been repeated in this thread (including update 1), it just feels like minimum effort, when most others are putting effort into content for.

Well that video for Topaz Labs VideoAI is partially "smoke and mirrors" with some pretty pink bows added. I'm a user of the app since it was new and if you ignore the marketing hype, it's pretty much in constant "beta" state of development. You pay roughly $130 USD yearly to test the software. In the lastest versions, the GUI has some issues and with incomplete promises of what it can do vs. marketing. To be fair, Topaz VideoAI can (sometimes) produce decent results, but with decent sources.

While Magix Vegas may not have the best marketing strategy, their releases are way ahead and with less "fluff" in promises.

@pnglover I've never seen a "marketing push" for a patch fix. A patch release is about it. Creating an entirely new video for patch just doesn't make sense to me. What was shown from your video link was an entire product, not a patch release.

I think good tutorials are useful, but I'm not so sure about marketing because of the hype and misinformation that could creep in.

Was just browsing casually on YouTube and this popped up in my feed!

This is awesome! The new patch is great, and it seems the marketing dept is taking some steps and listening to some of our feedback here. Less actors, more actual Vegas and impressive Vegas results.

I agree, the marketing/advertising could be better. Magix has gotten the software out to "influencers" and the usual Vegas tutorial people like Scrapyard Films and Tech Dive AVCLUB and other tutorial creating users who are active in this forum. Heck, even a Davinci guy reviews VP21.

Videomaker had a listing of The best video editing software 2023. Of course they have their perennial favorites, Premiere, FCP, Avid, and Davinci Resolve. Every year. I would love to see Vegas get mentioned. But it's their listing of Wondershare Filmora as the "Best enthusiast editing software" that points to, at least to me, financial incentive to list it as such. There is what appears to be an "ad" placement for VP21 HERE , but it's like a standard direct "ad copy" not a review.

So, what else can Vegas marketing do specifically?

@Reyfox This guy summed up 13 advantages of Vegas over Resolve. Some of these points can be good marketing content.

@lan-mLMC I couldn't get the English CC to work, but I heard a lot of "Sony" Vegas.... ok, it's working now.

I do have Resolve Studio, and have had it for several years now. It has some amazing features, but I find editing in Vegas much easier and faster. All the things he commented on are true. Vegas is much easier and faster in timeline editing. I do like the Pan/Crop too. And everything is right there in front of you when you are editing. I dislike the "page" menu structure, and being forced to learn nodes.

I do think that a compilation of all those simple features would go a long way to get someone started in using the software. An easy tutorial for sure, with professional voice over and demonstrations.

I just looked a bit, he uses VP15 and I guess he never came on this forum so someone will correct him "no sony"