@Dexcon, yeah... it was more like a camera shooting video promo with some editing tossed in. I hope this isn't the last "promo" of the software.

Latest VEGAS promo video is here:

I thought it showed what the new features are and how they can be used quite quickly yet clearly.

@RogerS

Wow this seems like a direct response to everything we've been talking about in this thread. This is way more engaging and true to the software, they definitely should have led with this instead! At the end it's stated that the ad is made all in Vegas, which is amazing!

@RogerS thanks. But where is this video? Youtube. You would have to look for it. Go to the Vegas website and watch that video. That is one that everyone who is considering Vegas will see. They need to swap them out, if you ask me. But who am I.

They crosspost everything so someone looking on any platform will see it. I assume they're also putting an ad budget behind it to target users interested in video

@Reyfox

Good point. They also randomly posted this on a Friday afternoon UK time, which is a death sentence for social media content. Let's hope they try to give this some more visibility later down the line. I think this is a bigger eye-opener for someone who works with editing than anything we saw at launch

@j-hopman yes, this video is much better than the one on the website. If I were shopping for an editing software, I'd visit the website and see what is there. The one that's already there is, at least for me, not what I would be looking for. You have to read through the pages to get to know what it does. But looking at that video, it doesn't look like it does much, so I'd move on.

First impressions are what gets people's attention. The video on the webpage would have me looking elsewhere. Heck, they can at least put both of them there to cover all the bases.

Latest VEGAS promo video is here:

I thought it showed what the new features are and how they can be used quite quickly yet clearly.

This is a artifacted mess at resolutions 1080P and below. but at 1440P and 4K versions looks great. I've never seen this phenomenon, where the 4K is uploaded, the 1080P encodes as VP9 as expected, but looks like hot garbage.

I really do hope YT hasn't begun to deliberately degrade 1080P VP9, to force people to buy YT Premium so they're served the high quality 1080p VP9 version.

EDIT: Just checked the 1080P AVC version, it looks better then the VP9 version that will be seen by most people. this means the 1080P VP9 version just bugged out?? No idea

EDIT2: Actually all resolutions of VP9 are affected, but tolerable for 4K and 1440P. If it's possible to force a re-encode that's what I'd be trying.

Latest VEGAS promo video is here:

I thought it showed what the new features are and how they can be used quite quickly yet clearly.

This video has already been here for a long time: https://www.vegascreativesoftware.com/us/new-features/#c270194

It just seems to be hidden a little deep.

Latest VEGAS promo video is here:

I thought it showed what the new features are and how they can be used quite quickly yet clearly.

I previously critiqued the first video - and fairly harshly - deservedly, I'd say.

This latest video is MUCH improved, especially as it is much more substantive and the viewer now is given some context as features are aptly demonstrated. The cutting is better, the pacing is better, the music is pretty good. Not just a hodge podge of images of supposed hipsters being "hip." Most importantly, we are told (hopefully not being fooled) that this is ALL edited in Vegas 21; the last video left you wondering. Bravo!

I think this video is aimed at VEGAS users who want to see what's new specifically. For someone thinking about what editing software to get it may be too narrow.

I doubt users start on the VEGAS website- they'd start with reviews, social media, etc. and maybe even an ad that is triggered after they search for video editing. The official website is for closing the sale (how much, what is included).

Anyway it seems like Magix is making a series of videos aimed at different audiences and also seems to be listening to feedback here and on social media, which is really all that we could ask for. May it succeed.

As an fyi, I watched John Wick Chapter 4 last night and was surprised to see our vp21 splash dancer cast as the phone operator fielding lottery updates and relaying them over the air in German. She appears in the credits as: Julia Asuka Riedl. A similar name, @asuka_julia, was credited in one of the comments of one of the Vegas promo videos posted on social media. She also mentions in her Instagram page that she was one of the dancers in the Wick4 Berlin dance club scene. And was previously in the Babylon Berlin TV series for multiple seasons for which the Sky.de end-credits have her in its Tänzer list.

My editing career began in the days we could hold the film up to the light and see the pictures; I worked with flat bed KEM, rewinds and synch block, then three machine tape and at last to the world of NLE. First Avid and eventually to FCP, Walter Murch must know something. I was always happy to have producers and directors sit in on the later stages of the edit. I know to many a no-no but I found it often interesting! I worked with FCP up to v7 studio when Apple in their inimitable fashion dumped us. Although we used Apple editing the office used PCs and on one machine we had Sony Movie Studio which I tried and we kept updated. When the wheels came off FCP it was good timing as I was ready to retire and edit the occasional pro project and have fun. So it was no problem moving over to Vegas Pro; I had a PC built for the program and have been relatively crash free; I have very limited computer skills. I have always been unsure who Vegas Pro is aimed at; almost unheard of in the professional world; I can imagine the reaction of some of the Producers and directors if I told them I edited their projects on Vegas Pro; "what"? Yes; I have Resolve on my edit computer but I like the Vegas UI and the excellent sound management; but just what is its state in the professional world? The editors I know have never heard of Vegas Pro; it has never appeared at NAB and rarely mentioned in any professional publications. It seems to me that Magix are unsure who their market is.

Yes; I have Resolve on my edit computer but I like the Vegas UI and the excellent sound management; but just what is its state in the professional world? The editors I know have never heard of Vegas Pro; it has never appeared at NAB and rarely mentioned in any professional publications. It seems to me that Magix are unsure who their market is.

@jumbo Vegas is a genius concept that has always had underwhelming, and thus not "pro" stability and thus performance. It has been continually underfunded (AFAICT) - so there is a problem with the business model/(vision?) - but right now, aside from that, the REAL problem is it is OLD code that needs a serious re-write. It seems as if they are going about a "re-write" in a piece meal fashion, and that is really of late. I hope that turns out successful, but I have not much faith in the arc of this program, at least towards the ends that you are focusing on. I'd LOVE to be proven wrong, sincerely, but as a twenty plus year user, mmmm....mmm..but who knows? Magix has Sequoia, which IS a big player in pro audio, mastering houses especially. They do seem to be resting on their laurels, however. It's not really encouaging that they (Magix) themselves have this superbly conceived and positioned product, (Samplitude/Sequoia) but the potential is not fully tapped, for whatever reasons.

Vegas, whoever "owns" Vegas (a questionmark in my mind) the developers, all the way back to its beginnigs, seem to call the shots, and rely on bigger players for a sort of perennial sponsorship/distrubution/investment capital. (That is the behavior pattern, without actual insider knowledge here).

So Magix has had some interaction/influence, but it seems mimimal, and thus the question of "putting muscle" into this is still iffy, AFAICT. Still, they are doing some interesting things.

Vegas did make it into a few "pro" circles, but it's like in the world of audio with ProTools, everyone uses it because everyone uses it, and you have to interface with other producers, often times, in the world of Professional Video/Audio production. So any program that is "non standard" in the industry has a hard time. Adobe probably did the best to break through, but they seem to have more muscle. Resolve, as you mention, is making a foray, again, with some serious bucks or it would appear.

Another "achilles heel" in the arc and historic pattern of this program is its reliance on third party vendors to supply what often amounts to teaser programs as part of each cycle's newish offerings, which can themselves be unstable and not necessarily travel with the user as "licensee" as one upgrades. I have really disliked this reliance on this sort of marketing/facilitation - again, because it creates another level of uncertainty and reliability.

A caveat to that (third party) would be FX Home and now Mocha, which has enjoyed exceptional integration, for years, but you paid for that, and in the case of Mocha, used to be a lot. Now with the "Mocha lite" version included with Suite and Post version, it's going to be good, certainly, because of longstanding relationship, but will it continue as one upgrades? Who knows?

Now, independent third parties have created some absolutely fabulous ancillary products, and not too pricey. It just prompts the question why not just incorporate something like "Happy Otter?" Or, why does it take a "Happy Otter" to really ramp up the production capabilities of Vegas? My guess is that probably because Vegas is cracked/stolen, quite a bit, all over the world, for years, and its not really expensive to start with, especially for the last decade or so. So that's (not pricey) a good thing, and just buy the adjunct programs.

Final thought. I think a lot of people have hung around because they love the WYSIWYG aspect and decent audio, and were willing to put up with less muscular program hoping that the hardware coming online would eventually overcome that lack of snappiness, if you will. Are we getting to that point? It always seems somewhere in the offing, but perhaps we might be. Let's hope.

For what it's worth VEGAS did announce new versions at NAB under Sony,
and while data is hard to come by, Google Trends and surveys as the time found VEGAS had comparable market share to Premiere at a time when pro meant AVID.

I started using VEGAS because it was stable; I had serious issues with Premiere back then.

It occupies a space above beginner-oriented software that's easy to use but very limited and the rather intimidating professional and team-oriented software. Is it getting squeezed by them into irrelevance (proficient users go to more advanced software; beginners go with cheaper and friendlier software) or is that also a market opportunity for those who want an easier learning curve than Resolve and more features than a Filmora?

Magix seems to be finally putting more resources into development and consolidating its overlapping product lines. We're seeing way more promotion of VEGAS than in past years, too. May it be a start of a new era for the product.

When Sony bought Vegas from Sonic Foundry, if they had immediately decided to rewrite Vegas Pro with Qt/C++ at that time, the fate of Vegas would be completely different today.

The editors I know have never heard of Vegas Pro; it has never appeared at NAB and rarely mentioned in any professional publications. It seems to me that Magix are unsure who their market is.

This is absolutely NOT true. It was widely presented at NAB! I've been to NAB several times - mainly because VEGAS was there. I met many of the people surrounding VEGAS at NAB (including Gary Rebholz - the current CPO.) Plus, for many years, there was a VEGAS party that was WELL attended by hundreds of people.

You are right I remember Vegas being represented in a corner of the Sony booth at NAB but missed out on the other events and the parties. I was FCP at the time so headed to the Apple booth; also long gone!

I find myself returning to this thread. It's fun to see that the developers are listening to the community and somewhat agree with what we're saying here. But since this thread, I still can't help but feel a bit disappointed by the lack of... well, communication. Even with MAGIX focusing more on VEGAS, it still feels like they're just doing more of the same. A new numbered version comes out, they release a TV commercial, followed by (no offense) some pretty barebones tutorials for the new features, and then... silence.

The reason I returned to this thread is because my imagination was sparked by the teaser trailer for the new Filmora. It's smooth, fun, modern, engaging. Gives you this feeling that there's exciting stuff coming, and this is just the beginning. Say what you will about the software (I think VEGAS is waaay better), but I really can't help but feel like the marketing for Vegas seems old-fashioned and makes the whole brand seem a bit anonymous. Again, where are the awesome examples of what this great software can do? I feel like they were really onto something with the "all made in VEGAS" ad that @RogerS posted in this thread. But that was months ago... Why stop there? The marketing makes it look like there's a more vibrant future ahead for Filmora than there is for VEGAS. I honestly thinks this paints a false picture.

@j-hopman  ... agreed here. That Filmora promo is much better than MAGIX's current super-over-arty painful promo attempt for Vegas Pro 21. IMO, MAGIX have got Vegas Pro marketing so wrong that it may go down as an example of a misplaced and marketing failure - and I did spend many years in the advertising industry where marketing failures are/were not unusual and some successes totally unexpected.

I am old... some say, very very old. So my tastes in marketing/advertising isn't for the current artsy/trendy/hipster/yuppie/vlogger style. It's just me. But I can also understand reaching out to that audience. They are potential customers.

The video that @RogerS posted in August is more my "cup of tea". And while the Filmora video is "nice", it's not my "cup of tea" style.

So I can understand having a few demo videos that would appeal to different interested segments of the population that edit video, and showing how their particular "style" can be done in Vegas. There is no one "demo" that will appeal to everyone.

Maybe there will be more promotion when updates come to VP 21. In this new continuous development model there should be some new features as well as significant fixes during the program's lifetime so that may trigger a new wave of content?