@joseph-desaavedra it's not one of my "favorite" splash screens either, but I am sure there are some that like it. Just like I detest pineapple on pizza, I know a couple of people that love it.

VP21 takes about 13 seconds to load on my computer, I can close my eyes and imagine how to work on my next edit.

But looking at what is being loaded in the Splash Screen just in case there is a fault somewhere, might help in diagnosing the issue.

@joseph-desaavedra it's not one of my "favorite" splash screens either, but I am sure there are some that like it. Just like I detest pineapple on pizza, I know a couple of people that love it.

VP21 takes about 13 seconds to load on my computer, I can close my eyes and imagine how to work on my next edit.

But looking at what is being loaded in the Splash Screen just in case there is a fault somewhere, might help in diagnosing the issue.

yep, I feel ya, but I just cant take it. pretend or not

I know a couple of people that love it.

In terms of the splash screen, "a couple" might be the full extent of those who like it. The only positive about it, IMHO, is that it directly ties into the marketing. However, the marketing also has not been very well received either.

Disagreeable images are somewhat like driving down a highway and passing a car crash. You know that you shouldn't look at the crash scene but you can't help not looking at it (i.e. 'rubber-necking') hopefully without rear-ending the vehicle in front.

While any company can aim their marketing at a specific market if they want to - especially if their market is targeted - they do need to take into account if that marketing campaign would alienate their product from other market segments that are a significant sales source but who may not connect with that marketing approach. This is where I think that MAGIX marketing has failed Vegas Pro. The product has a wide range of users in many fields, age groups and interests yet MAGIX seemingly want to market to an avant-garde clientele. In a way, MAGIX is saying that if you're not in that avant-garde market, they're not especially interested in you anymore - that's the side-effect power of targeted marketing.

Can anyone imagine that any professional production company in the world would be influenced to purchase Vegas Pro as their preferred editing suite based on MAGIX's current marketing approach for Vegas Pro which seems to be more aimed at the amateur "hip" market? A lesson may be learned from the former excellent FXHome HitFilm Pro product. Since aiming at the Tik-Tok market after being bought out by ArtList, it now seems that the Pro version of HitFilm has gone.

EDIT: This comment commenced to be written before VEGASDerek commented.

@Dexcon, don't worry about when your reply appeared. It is "spot on", and I agree 100%!

In the States, everyone has witnessed how targeted marketing has cost Fortune 500 companies billions in revenue, by ignoring their core customers, and replacing them with what the current "trend" is.

Me personally, I've learned to filter out visuals, sounds, etc.. sort of like when the wife is talking and I hear something in the very far background while I continue to watch the game.....

VEGAS isn't targeting professional production companies as far as I can tell. It isn't really designed to facilitate collaboration and they are likely loathe to change systems that work anyway.

Targeting small, indy, or one man band productions makes sense to me. Probably should feature more people shooting with cell phones and action cams in addition to handheld or slightly rigged cameras to better reflect this era.

What about event work? Weddings, dance recitals, corporate videos? Why just limit who the software will be targeted to?

If I had seen the advert that was originally put on the website, I would have left as soon as I saw it, since that is not "me" and what I do in video. It showed nothing of the software in use. Later that was rectified.

Reaching new audiences is important. Keeping the people already here is just as important. And to attract the cellphone crowd to spend (new) for Vegas I don't think will work as well as reaching people who want to do much more than what the consumer/free editing solutions already do for less.

I picture "professional film production companies" as having multiple editors/departments. I don't see wedding, dance or most corporate video as that but more small production teams with a sole editor, which is what the VP 21 ad seemed to show. A small crew using lightweight cinema cameras for a dance promo video is reasonable for the high end of a target market for VEGAS.

That's at the high end. Look who is commenting here and on Reddit and Facebook- it's a lot of people re-editing YouTube videos into new works, making animation music videos, gameplay videos, travel videos, etc. They need more sophistication than freeware video editing software can handle (esp. compositing), but don't want the complexity of an AVID or Resolve (or locked into contracts with Premiere). Those users count, too.

I see the target audiences for VEGAS and how the video shows the editing software as somewhat separate issues.

I'd put authenticity high on the list for both- show me diverse people who really use VEGAS actually using it! Show me the new features through what they can actually do with it, not just fast cuts set to music. I do think some of the follow-up content for VP 21 showed VEGAS in action, which is great. I do wonder if everyone featured is an actor, though, which is too bad when there have got to be actual compelling people using the software around the world (including the non-English speaking world, esp. Latin America where VEGAS seems to be growing).

It's really a matter of content marketing as opposed to empty "look at me!!!" marketing.

I would love to see marketing that explains why VEGAS should be your editor. That does not mean we should show some dull, boring guy using VEGAS feature. The marketing should balance of feature based contect while still visually capture your eye.

Of course, what the heck do I know. I'm just an engineer.

All this said, I can assure you that conversations are occurring in regards to our approach to marketing. The future success of VEGAS is as much dependent upon good marketing as it is on making VEGAS stable, performant and fully featured. If one side of the business it not producing effectively, it does not matter what the other side of the company does.

Very well said. Here's to the success of both sides.

I've gotten used to the splash screen. Particularly since I've been seeing so much of her impressive roaring twenties style dancing throughout the Babylon Berlin series. But I can understand why marketing would rule out the flapper in favor of something more contemporary.

For whatever reason I had to uninstall Deep Learning Models in order for Vegas Pro 21 build 108 to start. Having the Deep Learning Models installed caused Vegas Pro 21 build 108 to freeze on startup. Is there a solution to this issue?

@Mike-Alexander: What are your hardware specs?

Computer model: Dell Inc. Inspiron 15-7579
Operating system: Microsoft Windows 11 Home (10.0, Build 22000)
Processor: Intel(R) Core(TM) i7-7500U CPU @ 2.70GHz 2/4 0.0v
Motherboard: Dell Inc. 09T1DJ
RAM: 32 GB
Hard disk1: SDHC Card (28.8 GB/Removable Media)
Hard disk2: WDC  WDS100T2B0B-00YS70 (931.5 GB/Fixed hard disk media)
Graphics card: Intel(R) HD Graphics 620 (1 GB)
 

Today I upgraded to Vegas Pro 365. Last week I had the Vegas Pro 21 Edit and it worked without any issues. Now that I changed to 365 I uninstalled Vegas then reinstalled via download link from the 365 subscription.

My Vegas Pro 21 has not been working for the past 48 hours. I have been getting Vegas Pro 21 stop working notification. Do I uninstall the program and reinstall it to see if that works? Help please!

@Kameron-Harte What does the error say when you check the "show problem details" box?

@Kameron-Harte, it might also help to start your own thread instead of beginning on page 12 of a general thread.

@RogerS this is what it has been saying. Hopefully the picture uploads

@Kameron-Harte It doesn't help as you haven't clicked on the boxes to show details. Also as suggested it would be better if you start your own new thread where it's likely to get more attention.

EDIT: I see you've already started a new thread. https://www.vegascreativesoftware.info/us/forum/vegas-pro-21-isn-t-working--143165/ Thank you.

Hi Mike, looks like you amount of RAM on the graphics card ( 1 GB) is the problem.. A friend of mine had the same problem and decided to upgrade the graphics to 8GB. Then it works fine...

In terms of the splash screen, "a couple" might be the full extent of those who like it. The only positive about it, IMHO, is that it directly ties into the marketing. However, the marketing also has not been very well received either.

@VEGASDerek Splash screen created by AI (Image Creator powered by DALL·E 3)