Would this increase Vegas market share?

adimatis wrote on 5/7/2020, 7:47 AM

One of the comments I have heard along these past months was that Vegas Pro is a little bit too expensive for a yearly release.

Of course no one says everybody should upgrade every version - many would skip every other one - but of course people wants the latest and the best and they look with interest at every new release.

How is Vegas positioned price wise? I think is somewhere in the middle.

The thing is when DaVinci Resolve offered several times free upgrades to the latest versions, I am not sure for how many already, the cost issue might become a factor.

Between Premiere, which is way overprices - in my view - and DaVinci and Final Cut, both at 299 bucks (but DaVinci offered many upgrades free of cost) I think Vegas could apply this policy that will no doubt increase the interest for it's offer.

That is, following the Cockos Reaper model, to offer free updates up to the end of next version life.

Like buying a licence for Vegas 17 now will update you for free to version 18 too, all up to its latest builds.

Would this bring more interest to Vegas? Why wouldn't this be a consideration?

Comments

Dexcon wrote on 5/7/2020, 8:20 AM

All along, Vegas Creative Software (and previously Sony during my experience there) have provided free updates for Vegas Pro in between versions. With VP14 to 16, there were approximately 6 updates each - 4 so far with VP17 - no update at any extra cost. If your first entry into VP was build 421, it seems that you are not aware of this as yet.

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vkmast wrote on 5/7/2020, 9:18 AM

As @Dexcon says, updates (new builds of a version) are free, upgrades (new numbered version) are not.

And why would the OP think that these kinds of options have not been considered?

adimatis wrote on 5/7/2020, 9:41 AM

 

Like buying a licence for Vegas 17 now will update you for free to version 18 too

This is what I mean: https://www.reaper.fm/purchase.php

The free updates are merely fixes, as far as I can tell, so there is little reason to be payed anyway. I would call this basic customer service.

But such an upgrade as I suggest here would be something very special.

vkmast wrote on 5/7/2020, 9:52 AM

There has been a couple of such upgrades, e.g. 15+16 (Search forum), so MAGIX has had a chance to see how they affect sales and cash flows.