Berlin, May 23, 2016 – MAGIX Software GmbH and Sony Creative Software Inc. have agreed that the German software and app provider will acquire the award-winning Sony Creative Software products as well as additional company assets.
Sony Creative Software has been setting benchmarks in the area of digital media design for years with their globally successful product lines targeted at every type of user and their industry-leading technology. Now the company is setting its focus elsewhere and letting go of nearly all of its software programs, tools, and audio collections.
Magix aquires Sony's Video Editing and Music Software Portfolio today
May 23, 2016
58 views
3 Likes
1 Comment
Press release
Sony Creative Software Portfolio goes to MAGIX
Berlin, May 23, 2016 – MAGIX Software GmbH and Sony Creative Software Inc. have agreed that the German software and app provider will acquire the award-winning Sony Creative Software products as well as additional company assets.
Sony Creative Software has been setting benchmarks in the area of digital media design for years with their globally successful product lines targeted at every type of user and their industry-leading technology. Now the company is setting its focus elsewhere and letting go of nearly all of its software programs, tools, and audio collections.
MAGIX Software GmbH is one of the leading creators of video, music, and photo-editing software in Europe and is already well established in the US market. By purchasing the Sony Creative Software products Vegas, Movie Studio, Sound Forge, and ACID, the company is further cementing its position in the market and accelerating its international growth trajectory.
“These products from Sony Creative Software are the perfect addition to our portfolio. We have already strengthened our presence in the United States in order to propel development and sales. This autumn, we will release new versions of the video-editing programs Vegas Pro and Movie Studio, which are heavily oriented toward customer wishes,” says MAGIX CEO Klaus Schmidt.
About MAGIX
MAGIX is a global provider of software, online services, and digital content for the use of multimedia products and services for general and business communication. MAGIX offers private and professional users a technologically sophisticated and user-friendly range of products for designing, editing, presenting, and archiving digital photos, videos, music, documents, and websites.
Based on retail sales figures, MAGIX is the market leader in multimedia software in Germany and the other most prominent European markets and is also one of the most successful market players in the United States.
MAGIX see.feel.hear.create
Contact: Marion Brock, Head of Communication Magix Software GmbH
It doesn't mention Catalyst. I would expect they'd want to get rid of the old Sonic Foundry legacy, but keep Catalyst, because really Catalyst was much closer to being a Sony product than something leftover from the past. It is a companion for their hardware, so I doubt they sold rights to Catalyst.
That sounds promising, if they're taking Catalyst to a different team of programmers in the Sony umbrella, and ditch the forced subscription model. But actually, they're probably just leaving Catalyst with whomever is working on it now, so nothing will change.
Looked at their website and they seem to be mostly consumer-oriented. However, they do have one pro-oriented offering --Video Pro X. http://www.magix.com/us/video-pro-x/detail/. Interesting pricing policy.
Oh well. Maybe the current SCS team will change their mind about subscriptions then, and with Vegas out of the way can focus solely on polishing Catalyst. That sounds good.
I guess it will be up to Magix on how to treat the existing user-base wrt upgrade rights, etc. I'm sure they will be sympathetic assuming they wish to continue with developing the products..
So Vegas survives ... sort of ... I'll wait to see what develops.
But one of the best things (actually THE BEST THING) about Vegas was this Forum. All of you that have contributed regularly added GREAT VALUE to Sony Vegas. I always liked Vegas -- but this FORUM made it a no brainier for me to stick with Vegas.
This kind of support on all levels of editing and other related and even unrelated subjects was PRICELESS. I doubt it can be repeated. THANKS is way too small a word !! .. Let's hope that some of the MAGIC here can rub off on MAGIX there.