This is a consistent request from Steam users. The sales model through Steam does not allow for us to effectively deliver "upgrade" offers to existing users since we do not receive specific sales information on individual users on that platform. Really, it is up to Steam to start providing a mechanism which could provide a viable upgrade model.
With that said, to compensate for the lack of upgrades, from time to time VEGAS is sold on sale on Steam at a significant discount which should be (extremely) competitive with standard upgrade prices.